Pool.com Auction Services to Launch New .CO Domain Names; Model Emerging as Best Way to Accelerate Registry Reach, Stability

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Pool.com has been selected as the auction platform for the introduction of the new .CO top-level domain (http://www.COinternet.co). This is the third time Pool.com, an Ottawa, Canada-based company, has been selected to provide the auction platform for the introduction of new domain names. The business model, which offers protection to trademark holders and encourages the commercial development and use of domain names.

“Auctions are emerging as an essential part of the launch process for all new TLDs.”

Pool.com has been selected as the auction platform for the introduction of the new .CO top-level domain (http://www.COinternet.co). Previously, .CO domain names were available only at the third level (example.com.co) and under severely restrictive policies. The new .CO domain names will first be made available in April to trademark holders (Sunrise) and then in June for “high commercial value” names” (Landrush). When there is more than one legitimate applicant for a single name, an auction will determine who gets the registration.

This is the third time Pool.com, an Ottawa, Canada-based company, has been selected to provide the auction platform for the introduction of new domain names. The business model, which offers protection to trademark holders and encourages the commercial development and use of domain names, was first deployed by .ASIA and most recently by .BIZ for its two-character domain names.

“When Arcelandia S.A. and Neustar joined forces as .CO Internet S.A.S. to expand the operation of the .CO registry, they saw the value we deliver as a way to accelerate the reach and stability of the TLD,” said Richard Schreier, CEO of Pool.com. “Auctions are emerging as an essential part of the launch process for all new TLDs.”

According to Schreier, the Internet Corporation for Assigned Names and Numbers – or ICANN – is about to open the doors to “hundreds if not thousands” of new TLDs. “That makes our success important not only to the .CO Registry, but to the broader Internet industry.”

“.CO domain names offer an exciting new option for individuals and businesses to brand their Internet presence with short, meaningful, memorable online brands,” said Juan Diego Calle, CEO of .CO Internet S.A.S. “Given the fact that .CO is a truly global, recognizable and credible domain, we believe the .CO extension is poised to become the world’s next premier web address.”

With industry-leading technology, global distribution from world-leading registrars and an aggressive world-wide marketing and PR plan in place, the demand for .CO domain names is expected to be extremely high throughout the Sunrise and Landrush phases.—and to result in a significant number of domain auctions.

Pool.com will provide .CO Internet with a comprehensive auction platform to help ensure a stable and orderly launch of .CO domain names. All .CO accredited registrars will have full access to auction information to manage the process for end-to-end customer experience. To avoid rushes and ‘sniping' at the end of auctions, the auction platform will automatically trigger time extensions in cases where bidding take place just before the close of scheduled auctions.

"Auctions are the best way to smoothly introduce new top-level domains because they give the bidders open access, properly value the web address and give the registry the resources to continually invest in technology and services," said Schreier. "We believe that our market-leading experience and ability to handle high volume, high contention domain name auctions, will be key to the effective management of the .CO domain name auctions."

Pool.com pioneered the use of auctions to help set market value for Internet domain names, making it a leading company in both primary domain name acquisition and secondary market sales. The company offers a complete suite of related services for individuals and corporate domain name holders as well as supporting the registrars and registries that comprise the Internet's infrastructure. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of the Momentous.ca family of online enterprises, providing customers with high-quality, high-value online services.

CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. The .CO domain offers individuals and businesses a truly global, recognizable and credible option in branding their online presence. A strategic partnership between Arcelandia S.A. and Neustar Inc., .CO Internet is built on a long and proven track record of technological excellence, operational performance and product innovation. With exclusive distribution by the world’s leading domain registrars, enhanced security measures and unprecedented rights protections in place for brand owners, the .CO domain is poised to become the world’s next premier web address. For additional information, please visit http://www.COinternet.co.

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Richard Schreier
Pool.com
613.225.2000
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