Norwalk, CT (PRWEB) March 29, 2010
Award-winning direct marketing agency Media Horizons, Inc. announced today the creation of a new Data and Analytics Group. This group will address growing client demand for data performance solutions to increase ROI in direct mail and online channels for both acquisition and customer marketing.
The group will be headed by Rick Child, who has been promoted to Vice President, Data and Analytics. Child, who joined the company in 2006, has more than 12 years of client-side experience in all aspects of direct marketing, including work at Scholastic, Danbury Mint and Rodale. His achievements include redesigning customer contact strategies involving direct mail, telemarketing and email for several major companies, resulting in significant ROI gains.
For existing customers, the Data and Analytics Group will develop statistical models to determine the most appropriate offers by customer based on data such as purchase history and demographics. The emphasis is on improving marketing ROI by driving incremental business gains out of an existing customer base.
For acquisitions, the group will develop custom prospecting models by applying proprietary algorithms to clients’ customer data and appended third-party data. These can be used both in direct mail and online channels. Using these models, marketers can identify and target the prospects most likely to respond, buy and generate the greatest profitability.
“In the current economy, many businesses do not have the resources to properly analyze marketing performance, build models and use their customer databases to generate profits,” Child said. “Our experience and expertise will help them turn customer data into actionable insights they can use to make more accurate targeting decisions, and develop more profitable CRM streams.”
During his career, Child has developed marketing strategies in all major media. His strength is in data analysis, where he applies his scientific training as a meteorologist to the discipline of direct marketing. Child also excels in the application of statistical modeling to both acquisition and customer marketing.
Child received an MBA in Marketing and a BS with Distinction in Meteorology from Cornell University.
About Media Horizons Inc.
Media Horizons helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, MHI is an entrepreneurial, independently-owned direct marketing agency that offers a complete suite of services to provide measurable marketing solutions. Our core expertise is in utilizing offline media to drive sales wherever the customer prefers to transact – via website, phone or mail. Our team excels in Strategy, Research, Media, Creative & Production, Analytics, Customer Marketing, Partnership Marketing and Customer Asset Management. In 2009, Media Horizons was responsible for generating over 600,000 new customers for our clients. For more information, please visit http://www.mediahorizons.com. Please connect with us on Twitter @mediahorizons.