Stadium Lofts would not have been as successful or profitable if it wasn't for DOMA Properties
Long Beach, CA (Vocus) March 23, 2010
Long Beach based, DOMA Properties, towers above all the rest with an impressive new home sales record in 2009. With countless real estate firms going under in Southern California last year one thing remains for certain; DOMA secured its place as an innovative real estate firm with savvy marketing know-how and the results to prove it.
As the real estate and lending markets started to decline across the country and many communities started auctioning off inventory, DOMA took a new and different approach with Stadium Lofts, a 390 unit condo project developed by Windstar Communities and Cornerstone Real Estate Advisers. DOMA developed a series of programmed sales ‘Events’ that led potential home buyers to the property, thereby increasing demand for the property. Unlike an auction which limits the number of homes sold and often suggests that a project is distressed, the unique EVENT format maintained a positive perception of the community and allowed for a greater number of sales
“Stadium Lofts would not have been as successful or profitable if it wasn’t for DOMA Properties”, says Jeff Diltz, Vice President of Windstar Communities. “In a time where sales at other New Homes Communities virtually stopped, DOMA continued to adjust their sales strategies in order to address buyers’ concerns in a rapidly changing marketplace. Their professionalism and commitment to both the Buyer and Seller has earned them the respect from everyone, from the people on the ground to our Corporate Investors.”
DOMA scored a home run by selling 83 homes at their last ‘EVENT’ in March 2009 for a cumulative sales total of 335 homes sold by the end of April 2009. The Final 40 EVENT was launched in the summer resulting in a sold out project by the end of 2009. The firm was able to overcome the challenge of selling these homes in one of the worst economic downturns anyone has ever seen.
There is no getting around the fact that DOMA has mastered the art of selling the urban lifestyle to Southern California home buyers. “We have managed to sell and close a great deal of homes over a short period of time by successfully communicating the value proposition to our buyers – this is not something that can be accomplished by an auction”, says Scott Hamilton, President of DOMA Properties. “We actually generate more closings faster by taking the time to help them with their purchasing decision. DOMA provides each buyer with an agent who is knowledgeable about the community, project, and the home they are purchasing and is there to guide them through the whole transaction from start to finish.”
To find out more about DOMA Properties, please call 562-481-3800 or you can also get more information at http://www.domaproperties.com.
ABOUT DOMA PROPERTIES
DOMA is the evolution of Scott Hamilton’s scRealty, a groundbreaking Southern California new home sales firm established in 2001.
Incomparable local market knowledge and strong existing client connections distinguish DOMA as the premier resource for Los Angeles and Orange County urban living. The firm dedicated to cultivating long lasting relationships and perfecting real estate experiences through continuous innovation and the highest standards of service.
Today the firm is also concentrating on their resale efforts offering potential residents a turnkey invitation to excellence in urban living.