"Demystifying iPhone/iPad App Development: for Decision-Makers and Idea People" Macworld Session Now Online

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"Demystifying iPhone & iPad App Development: A Non-Technical Overview for Decision-Makers and Idea People," a session given at Macworld 2010 in February, is now available as a free 95-minute video download. The online screencast demystifies the process of creating an “app,” for companies interested in leveraging their brands into the Mobile space.

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"Demystifying iPhone & iPad App Development: A Non-Technical Overview for Decision-Makers and Idea People," a conference session given at the Macworld 2010 Conference & Expo in San Francisco in February, is now available online as a free video screencast.

Parade of Progress Productions, a Los Angeles-based design, development & consulting firm specializing in the iPhone, announced that it is making its Macworld session freely available as a comprehensive 95-minute downloadable video.

"There's obviously been a lot of interest in developing mobile apps for these devices - yet many companies and brands that might benefit from this sort of leverage haven't had much experience with developing their own software," said Ron Diamond, principal of Parade of Progress. "So we wanted to peel back the curtain, and demystify the entire process, from conception all the way through to deployment.

"The idea is that after an hour and a half, an executive, creative or marketing person with an interest would be much more up-to-speed on the process and what to realistically expect, and be better able to take their project to the next level."

Diamond contends that - with the explosion of mobile devices and their accompanying multi-functional "apps" - the ability to design & create the software that offers customers a branded handheld experience is becoming, in effect, a new form of digital literacy. Before long, he speculates, customized mobile software may simply become expected, somewhat analogous to the rise of websites throughout the 1990s.

"You wouldn't think much of a business nowadays if it didn't have a website," he adds.

The screencast is available in both a large format for viewing on the desktop, as well as a smaller format viewable directly on the iPhone and iPod touch.

"Because the content seemed to resonate so well with attendees, we wanted to make the information available to a much larger audience," added Diamond.

In addition to being a primer on mobile software development, the Macworld session also includes dozens of recommended third-party resources, action items and a dedicated webpage - which is also kept updated on an ongoing basis.

"With the advent of the iPad and all the innovation it promises, this is obviously a very dynamic industry which shows no signs of slowing down. And so we also wanted a way to let people know about other new and useful resources which might be helpful to them going forward as well," concludes Diamond. "It's a very exciting time."

Topics in the video include:

  • How Did We Get Here?
  • What's In these Devices, and what can they Do?
  • Software Development: An Overview
  • Rates & Budgeting
  • Styles of Apps
  • Getting Your Project Started
  • Mocking up the User Interface
  • The Tools
  • Hello, World!
  • Deployment: for Beta testing & In-House use
  • Deployment: on the App Store
  • Resources for the Developer in You (or Your Company)
  • Action Items
  • The Big Picture

Session video details:

  • Duration: 95 minutes
  • Large format version (800x600; 550MB)
  • Small format version (iPhone/iPod touch, 480x360; 260MB)
  • Free download

About Parade of Progress
Parade of Progress Productions is a Los Angeles software consulting, design & development firm specializing in Apple mobile devices. Principal Ron Diamond is also the founder of EditGroove, a provider of specialty software utilities & consulting services to the video post-production industry. 

Macworld, Macworld Expo and the Macworld logo are trademarks of IDG Communications, which is not affiliated with Parade of Progress Productions. No endorsement is intended or implied. iPhone, iPad, iPod touch and Apple are trademarks of Apple, Inc., registered in the U.S. and other countries.

Parade of Progress - Macworld session page
http://www.paradeofprogress.com/macworld/

Background Interview on MacVoices podcast
http://bit.ly/MacVoices-rond

Parade of Progress on Twitter
http://twitter.com/paradeoprogress

Contact
http://www.paradeofprogress.com/contact

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