Toshiba Receives Fourth Consecutive Channel's Choice Superior Performance Award

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Toshiba America Business Solutions Inc. (TABS), today proudly announced that it has been awarded the Business Technology Association's (BTA) 2010 Channel's Choice Superior Performance Award as a Primary Product Line Provider. Office technology dealers vote Toshiba the Partner of Choice, as well as the Best Provider for Corporate Support, Distribution, and Inventory.

Tom Walter, director of aftermarket sales at Toshiba, accepts Toshiba's 2010 Channel's Choice Awards from 2009-10 BTA President Bill James

Above all else, we are extremely proud of the consistency with which we have received these prestigious accolades

Toshiba America Business Solutions Inc. (TABS), today proudly announced that it has been awarded the Business Technology Association's (BTA) 2010 Channel's Choice Superior Performance Award as a Primary Product Line Provider. The organization's highest honor, this award indicates that Toshiba is, above all others, the partner of choice for independent dealers for the fourth straight year. The award is based on completed surveys by 243 office technology dealers from across the country. Toshiba was also honored to receive Channel's Choice Awards in three of four key performance categories: Corporate Support, Distribution, and Inventory. The awards were presented at the Information Technology Education and Exposition (ITEX) 2010 on March 3 in Las Vegas.

"Above all else, we are extremely proud of the consistency with which we have received these prestigious accolades," said Mark Mathews, president and chief operating officer (COO), TABS. "While we've proudly earned this award 11 times, there's added significance in the recognition our independent dealers are giving us during some of the most challenging economic times our industry has faced. The Toshiba team truly comes to work everyday thinking of new programs, products and processes to help our dealer partners succeed, so it is especially rewarding to be acknowledged for those efforts with this award program."

The BTA Channel's Choice Awards are based on feedback from independent office technology dealers representing all copier/multi-function product (MFP) vendors in the industry, and all regions of the country. Almost 250 dealers participated in this year's survey and were asked to rank their primary and secondary vendors in four key performance categories - Corporate Support, Distribution, Product Line, and Inventory. This year, Toshiba almost swept the awards, taking home the top honor, as well as three of the four key performance category awards.

"The Channel's Choice Award program provides dealers with a means of recognizing and honoring those vendors that are the most supportive of their business and the BTA channel as a whole," said Brent Hoskins, executive director, BTA, and editor, Office Technology magazine. "It's clear, year after year, that Toshiba is delivering on its promise - commitment to the success of the dealer through products, support and services. Congratulations once again to Toshiba for going above and beyond in support of BTA dealers."

About The Business Technology Association

The Business Technology Association is an international organization serving dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry. BTA helps its members profit through a wide variety of services, including free legal counseling, benchmarking studies and reports, the latest news about trend and products in the industry, cutting-edge educational opportunities and hard-hitting publications. Fore more information on BTA, please visit their Web site at http://www.bta.org or call (800) 505-2821.

About Toshiba America Business Solutions Inc.

Toshiba America Business Solutions Inc. (TABS) manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers, and toner products throughout the United States, Mexico, Brazil, Latin America, and the Caribbean. Headquartered in Irvine, Calif., TABS has five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS, that operates a network of wholly-owned office equipment dealers throughout the United States.

Named the most favored manufacturer ten times by the Business Technology Association (BTA), Toshiba's entire product line, customer support and marketing distribution policies are markers for the industry. Among the many other awards garnered in recent years, Toshiba was named the "Manufacturer of the Year" eight times by Marketing Research Consultants (MRC), and has twice been named to the CIO 100 for being among the top 100 "bold" (2008) and "agile" (2004) companies in the world.

TABS is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 97th largest company in terms of sales. Ranked by Fortune magazine as the eighth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2008 was approximately $67.9 billion.

For more information on Toshiba copiers, facsimiles, multifunction printing products, network controllers or toner products, or for a dealer in your area, call (800)-GO-TOSHIBA or visit the TABS website at http://www.copiers.toshiba.com.

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Sara Sloan
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