ad:tech Strengthens its Role as Marketplace for Digital Marketing Industry

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Attendee Survey Triggers Changes: 70 Percent of Visitors Attend to Have Meaningful Business Interactions

The 10,000 attendees expected at ad:tech San Francisco, from April 19-21, will see a very dynamic show this year. The organizers are making bold changes based on extensive third-party research among audited attendees from the record-breaking ad:tech New York Conference and Expo. The findings show what digital marketing professionals want from the largest event in the digital marketing industry, and prompted ad:tech organizers to create just that – a marketplace that is conducive to meaningful business interactions.

Seventy percent of ad:tech visitors attend specifically to have meaningful business interactions – to do immediate business and find new solutions and partners. Additionally, 38 percent found suppliers they would not have found otherwise at the most recent U.S. ad:tech. On the other hand, 51 percent of exhibitors expect to see a “significant increase” in sales in the 12 months after ad:tech. Additional findings illustrate that ad:tech attracts an audience of marketing professionals with decision making power:

  •     The average marketing budget level represented at ad:tech New York was $6.8 million.
  •     54 percent of conference attendees had purchasing responsibility.
  •     The largest group of attendees (31.5 percent) comprise corporate management – meaning CEO, president, general manager, etc.
  •     39 percent of respondents who were not from specialist digital marketing/advertising agencies spend more than half of their budget on digital marketing.

Source: ad:tech New York 2009 Survey, BPA Worldwide/Vivid Interface

With over 10,000 people attending ad:tech in New York, the survey also gives a snapshot of what is top-of-mind for the digital marketing industry. The top five areas of interest for attendees include online advertising, affiliate marketing, social media and communities, e-mail marketing and mobile marketing.

“We have a great show. The research clearly shows ad:tech visitors want to network, find solutions and do business,” said Susan MacDermid, senior vice president at ad:tech’s organizer, dmg :: digital. “This year’s ad:tech San Francisco is 100 percent geared toward facilitating meaningful business interactions. We’re making changes to strengthen the marketplace our audience has told us they need and that only we deliver.”

Changes
Both the conference as well as the expo at ad:tech San Francisco have been reengineered from previous years, reflecting the attendees’ needs and the changes in the industry. At the conference, the focus is on practical information and case studies instead of panel discussions. There will be eight Marketing Masters Series led by industry experts on topics including social media, mobile marketing, e-mail, ad networks, affiliates and search.

The showroom floor, where exhibitors include Google, Facebook, Verizon and AOL, has been redesigned and will introduce new attractions such as Innovation Alley, Miracle Mile and Mobile App Exchange, where CEOs, CMOs, brand managers, strategists, media buyers and other attendees can easily engage with potential suppliers and business partners. Conference sessions will be correlated to expo floor events designed to encourage networking and meaningful business interactions.

ad:tech San Francisco will take place April 19-21, 2010 at Moscone Center North. For more information or to register, please visit: http://www.ad-tech.com.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Beijing, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit:
http://www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Press Contact:
Amber Harrison
A&R Edelman
650-762-2904
amber.harrison(at)ar-edelman(dot)com

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Kristin Widergren

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