Plimus & Yummy Interactive Solution to Increase Game Publisher Revenues As Much as Six-Fold

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Leaders in the fields of E-Commerce and Copy Protection Create One-Stop Shop for Games Publishers Seeking to Increase Revenues Through Enhanced Direct Channels

Plimus Inc., the leader in easy-to-implement, complete, configured, and connected hosted e-Business solutions, announced today the immediate availability of an integrated e-Commerce and Copy Protection solution. Delivered in conjunction with key partner Yummy Interactive, the solution makes it easy for games publishers to safely, conveniently, and profitably sell their offerings directly to consumers. Games publishers using this solution can reasonably expect to receive as much as six times the revenues generated by distributor-sourced sales.

“In the past year, selling direct has become a standard part of game publishers’ strategy for increasing revenues,” commented Simon Jones, VP of Strategic Solutions at Plimus. “By integrating the simple-yet-secure licensing and anti-piracy of Yummy Interactive’s GameShield™ solution with the Plimus E-Commerce platform, we can offer games publishers the most efficient and effective solution for increasing revenues quickly, efficiently, and effectively.”

Games publishers often elect to sell their wares through online distributors, who receive a share of revenues for sourcing prospects and closing sales. However, distributors retain rights to re-price products and generally retain control over end-customer information. This can result in very low revenues (as little as 10% to 15% of list price), and an impenetrable barrier to building long-term relationships with customers. As a result, games publishers are increasingly seeking to ensure that they can sell their own offerings directly to consumers they source on their own.

With copy protection in the hands of distributors, and not in their control, smaller publishers seeking to establish a robust direct channel often face the challenging task of ensuring their intellectual property is protected from hackers and crackers. They also need the means to license their games effectively. New publishers, therefore, often do not develop internal capabilities to manage this element of the business. To catalyze the move to effective direct selling, publishers need a powerful, yet simple to implement, integrated digital rights management solution.

“Yummy Interactive’s GameShield solution will strongly protect any publisher’s intellectual property,” noted Christopher Hennebery, VP of Software Distribution at Yummy Interactive. “Most importantly, it is delivered in a user-friendly, wizard-driven interface, meaning publishers can wrap and protect their games in minutes or hours without investing heavily in domain expertise. Combined with the ease-of-use of the hosted Plimus E-Commerce platform, publishers can literally be switching on their direct channel within days of setting up an account.”

The combined solution from Plimus and Yummy Interactive is available immediately. More information about the Plimus E-Business platform can be found at Sales inquiries should be directed to sales(at)plimus(dot)com; press requests should be directed to

About Plimus

Plimus, Inc., a global e-commerce solutions provider, builds and manages online businesses for thousands of software publishers, web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation.

About Yummy Interactive, Inc.

Yummy Interactive™, Inc. offers premium digital distribution solutions for video games that enable businesses to monetize and deliver content effectively to customers online. Yummy’s products and services support the industry’s widest variety of revenue models and delivery options available.

Yummy Interactive’s customers include broadband service providers, publishers and online retailers worldwide. Products include: Yummy Games – Yummy’s fully-customizable, white-label Games on Demand solution supports multiple, simultaneous offers such as buy-to-own downloads, subscription, rent-to-own, and more. Yummy’s GameShield™ also provides an easy-to-use and flexible licensing and protection software suite for securely selling games online. Find out more about Yummy at


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