Wirral Council Gives CRed-ibility to Energy Efficiency Campaign

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Wirral Council adopts the updated CRed System to spearhead its energy efficiency campaign. Designed by Low Carbon Innovation Centre, the CRed System was launched at a Tranmere Rovers football match with the organisers showing a picture of a three metre football, representing the amount of CO2 emitted daily by each of us.

Low Carbon Innovation Centre (LCIC), the leading environmental consultancy, is delighted to announce that Wirral Council has adopted the new community carbon reduction CRed system as part of its energy efficiency campaign. The campaign was launched at a Tranmere Rovers football match with the organisers showing a picture of a three metre football, representing the amount of CO2 emitted daily by each of us. The CRed System encourages behaviour change and shows how to reduce your carbon footprint by improving home energy efficiency.

The CRed System has been in operation since 2003 but this is the first version of the new CRed system, updated in 2009, to be used by a local authority. Its unique application as a carbon reduction collation and recording tool is already proving beneficial to the authority. Wirral Council has implemented an effective climate change committee consisting of Wirral Council, NHS Wirral and Cheshire and Wirral NHS Trust to help spearhead the campaign in their area, giving them inclusive ownership of the campaign.

Chris Harrison CEO of LCIC said: ‘We are delighted that Wirral are the first to use the new CRed System as part of their energy saving ambition. As government legislation starts to require local authorities to reduce their carbon emissions, tools such as the CRed System will assist their carbon emissions reduction efforts.’

LCIC sees the CRed system playing a part in those measures as a trigger to behaviour change and the ability to record the results and the campaign will initially focus on domestic energy usage and home energy efficiency.

For more information about the CRed System, how to reduce your carbon footprint and improve your organisation’s energy efficiency contact the Low Carbon Innovation Centre at info@lcic.com or http://www.lcic.com

Low Carbon Innovation Centre, Norwich, UK

Notes:

The Low Carbon Innovation Centre was established by the University of East Anglia to provide the strategic, administrative and academic umbrella for all its low carbon and climate change innovation activities and includes CRed and Carbon Connections.

http://www.lcic.com
matt.dolan@lcic.com
http://lcicblog.wordpress.com/
+44 (0)1603 591358
Matt Dolan, Marketing Manager

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