The important thing to remember when using visual aids is that bullet points and static images are not visual aids, and can both actually distract from the message.
(PRWEB) March 24, 2010
m62 visualcommunications, the global leader in presentation effectiveness, has revealed the techniques it uses to improve conversion rates for its clients.
The techniques are based on psychological research and use knowledge of memory and the mind to ensure that audiences are as engaged as possible and retain the maximum amount of information.
Presenters delivering a company presentation can use Passive Mnemonic Techniques such as repetition and chunking to aid working memory in the assimilation of information. These techniques reduce the burden on working memory and ensure that each point is firmly embedded in the brain in order that the audience may later recall data much more easily.
The most effective technique that presenters can use is to incorporate visual aids into their sales presentations so that audiences receive information via dual channels. Using this technique correctly can more than double audience recall rates.
Nicholas Oulton, Founder of m62, commented: “The important thing to remember when using visual aids is that bullet points and static images are not visual aids, and can both actually distract from the message. Bullet points distract because the audience will read rather than listen to the presenter. Images can distract when used incorrectly, as unless strictly relevant they can take the audience down an alternate route of thought.”
Other techniques include relevance and association. If information is tailored to be strictly relevant to the audience, for example by including the prospect’s figures in a calculation, or stressing direct benefits to the prospect, they are much more likely to pay close attention. Association can be used to link new information to data already in long term memory, thus greatly increasing the chances of complete recall later.
m62 operates from offices in the UK, US and Singapore, and has produced PowerPoint presentations for blue-chip brands around the world, including Siemens, BP and Microsoft.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.