Campbell, CA (PRWEB) March 25, 2010
First book focused exclusively on Agile Product Management released.
Written by Greg Cohen, 280 Group Senior Consultant and Trainer, expert on Agile Product Management and former President of the Silicon Valley Product Management Association, the book presents an in-depth guide to being successful in an Agile world. It is a must-read for product managers making the switch to Agile development as well as Product Owners and project managers looking for better ways to organize and lead in their companies.
“Agile Excellence is the only book on the market that teaches product managers be more successful with their Agile development teams…” stated Brian Lawley, CEO of the 280 Group. “…it is the perfect companion text for our Agile Product Management Excellence Course and the Agile Certified Product Manager Self-Study Course & Exam.”
Agile Excellence for Product Managers is available now from Amazon.com in paperback, Kindle and ebook formats as well as at http://www.280group.com. It will be distributed to all students taking the 280 Group’s Agile Product Management Excellence In-Person Training Course as well as in ebook form with the Agile Certified Product Manager Self-Study Course and exam.
The 280 Group is the world’s leading Product Management and Product Marketing consulting and training firm, and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Intel, Adobe, Cisco and Toshiba as well as dozens of small and medium-sized companies
Brian Lawley is the CEO and Founder of the 280 Group and former President of the Silicon Valley Product Management Association (http://www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the Author of the books “Expert Product Management” and “The Phenomenal Product Manager”. In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego.