DTI Solutions Chosen to Enhance Circulation, Distribution and ad Sales at DC Thomson

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“ … software will enhance our operations and improve sales.” “ … able to create targeted marketing campaigns” - Stephen Brooks, Group Head of IT, DC Thomson

Stephen Brooks, DC Thomson; Dana Midby, DTI; Bob Lines, DTI

We now have more than 2,000 publishers using our software solutions worldwide, with more than 1,000 using our circulation management solution.

Digital Technology International (DTI™) has today announced that DC Thomson & Co Ltd, based in Dundee, Scotland, is installing its DTI Circulation solution to improve the circulation and distribution of the publisher’s many printed products including the Aberdeen Press & Journal, The Evening Express, The Courier, the Sunday Post and The Evening Telegraph.

At the same time it is implementing the latest DTI Advertising solution with a total of nearly 200 users for display and classified ad sales, planning, production, billing and reporting.

Stephen Brooks, Group Head of IT, DC Thomson, said, "The DTI software will enhance our operations and improve sales. It provides a full set of reports that will help our decision-making and also enable us to better manage retention, understand sales trends, and increase revenue opportunities across the board.

“With the use of lifestyle demographics we shall be able create targeted marketing campaigns that attract new subscribers and advertisers, win back former customers, and promote new offers to existing customers. We will also be able to build a more successful direct mail business.”

DC Thomson a family owned and managed company is recognized as investing in leading-edge technology for the benefit of its advertisers and readers.

The company has interests in national and daily newspapers, magazines, children’s publications, puzzles and books.

Paul Gillogaley, Managing Director and Vice President for International Operations, DTI said, “DC Thomson has been a long-time valued customer of DTI and we’re delighted that our partnership is being strengthened. With the introduction of our circulation solution we are supporting the development of a key strategic area of the DC Thomson operation.

“We now have more than 2,000 publishers using our software solutions worldwide, with more than 1,000 using our circulation management solution.”

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Lisa Speth
DTI
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