Cambridge, MA (Vocus) March 24, 2010
LocaModa, Inc. today released an updated version of their place based social media platform.
The upgraded platform focuses on speed, scalability and security:
- Streamlined integration with updated Streaming and Search APIs enhance real-time message flow for text messages and social media feeds (e.g. Twitter, Flickr, and Foursquare).
- Contextual content rating and moderation allow for campaigns to curate content on a more granular level (i.e. by venue, city, DMA or network).
- Sophisticated traffic management system using embedded Active MQ enhances performance and boosts scalability.
In tandem with this platform release, LocaModa has published a white paper by Senior LocaModa Systems Architect Jacob Elder, outlining the unique technical hurdles of real-time interactivity on place based digital signage networks, highlighting many of the new features of LocaModa’s improved platform architecture. While event-based and individual digital signage locations prove to be fairly straightforward deployments, this paper points up the notable challenges that the network effect poses to the real-time distribution of streaming content.
"Displaying place-based social media brings with it a plethora of challenges, from technological hurdles of aggregation and delivery of arbitrary, on-demand social media data streams to compliance with public decency laws, the CAN-SPAM Act and public liability considerations – all while having to facilitate a holistic and engaging user experience to mostly transient, lean-back audiences.
The technical challenges range from the well-understood battles against internet spammers and pranksters to technological hurdles of delivering information in a timely, coherent and relevant fashion. The biggest challenge of all, however, is the unenviable task of having to moderate large amounts of information in real time; moreover, that information often must be filtered through ad hoc communities, topics of interest or venue and contextual guidelines in order to make it suitable and desirable for public display."
LocaModa’s upgraded platform has been deployed across all network locations, and delivers an enhanced user experience and seamless integration with LocaModa’s App Store offerings and third-party content.
LocaModa is a place based social media company. The company was founded on the vision that Digital Out of Home (DOOH) networks, advertisers and venues will need to leverage the web for frictionless media, connectivity to cross channel audiences and measurability. Today, the LocaModa platform enables DOOH networks reaching over 100,000,000 people every month in cafes, bars, restaurants, colleges, high-traffic public spaces and at major events. The newly launched LocaModa App Store offers the first online DOOH store dedicated to helping networks find revenue-generating media that engages audiences, attracts advertisers and adds value to venues. LocaModa is a privately held company headquartered in Cambridge, Massachusetts.