Sherbrooke has a great track record of building natural products brands. We're thrilled to receive this award and we're looking forward to working with Affinnova to help improve our marketing and communication.
Seattle, WA (PRWEB) March 25, 2010
Sahale Snacks announced today that the company has won the second annual Sherbrooke Capital Entrepreneurship Award in the over $5mm category.
Sherbrooke Capital, a leading investor in companies that promote healthy, active and sustainable lifestyles, hosted its second annual Entrepreneurship Awards in Anaheim, California, on March 13, 2010, during the weekend of Natural Products Expo West. Awards are given to companies that demonstrate excellence in innovation, either through product development, branding and positioning, or sales strategy. Awards are granted to companies in two categories: those below $5mm in sales, and those with sales greater than $5mm. The award to Sahale Snacks grants access to Affinnova's optimization technology, which can be used for anything from concept development to advertising messaging and design.
Sahale Snacks launched two new lines at the Natural Products Expo West, Seasoned Nuts and Biscotti Crisps™, to an enthusiastic and receptive audience. "With so many natural products companies displaying their new items at Expo West, we are delighted to receive this recognition and support of our mission to help consumers snack better," said Edmond Sanctis, CEO. Co-founder Josh Schroeter added, "Sherbrooke has a great track record of building natural products brands. We're thrilled to receive this award and we're looking forward to working with Affinnova to help improve our marketing and communication."
About Sahale Snacks: Sahale Snacks was founded in Seattle in 2003 by Josh Schroeter and Edmond Sanctis after climbing Mt. Rainier and enduring days of uninspiring trail mix and energy bars. The two friends set out to create a natural and healthy snack that tasted great. The company follows a simple philosophy: Start with natural whole foods, add a dash of culinary magic and offer busy consumers convenient, delightful, healthy snacks. Sahale Snacks is dedicated to helping people "Snack Better."
The founders named the company after Sahale Peak, which is north of the Cascade Pass in the North Cascades National Park in Washington State. Pronounced "sah-HA-lee," it's a beautiful peak with a cool glacier and great views. For more information please visit http://www.sahalesnacks.com or Sahale Snacks on Facebook (http://www.facebook.com/sahalesnacks) and Twitter (@sahalesnacks) Sahale Snacks' lines of Nut Blends, Glazed Nuts and Seasoned Nuts are available in conventional, natural and specialty grocers, as well as cafes, including Starbucks, and at outdoor/recreation stores and hotels. A store locator is available on http://www.sahalesnacks.com.
About Sherbrooke: Based in Newton Lower Falls, Massachusetts, Sherbrooke provides growth capital to fast-growing and unique branded consumer products and service companies. Existing and former portfolio companies include FoodShouldTasteGood, Immaculate Baking, Ciao Bella, Adina For Life, Izze and Oregon Chai.