Overstock Drugstore Debuts First ‘Viral E-commerce’ Application on Facebook

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Developed by NextWidgets.com, the Overstock Drugstore Facebook application is a version of the Overstock Drugstore online shop customized for Facebook and embedded on the Overstock Drugstore Fan Page within a separate ‘shopping tab’. Beyond the standard shopping experience, any visitor to the Overstock Drugstore shop can click the ‘Embed to my profile’ button inside the application, which allows them to instantly install the shop onto their own Facebook profile page. By embedding the store, the customer becomes an affiliate and can invite their entire network of friends to shop on their profile page, receiving a commission on every sale made through their store.

As brands and merchants embrace social networks to reach new customers and increase sales, Overstock Drugstore, a leading US online drugstore, has today launched a revolutionary “viral e-commerce” application on Facebook.

Developed by NextWidgets.com, the Overstock Drugstore Facebook application is a version of the Overstock Drugstore online shop customized for Facebook and embedded on the Overstock Drugstore Fan Page within a separate ‘shopping tab’. Beyond the standard shopping experience, any visitor to the Overstock Drugstore shop can click the ‘Embed to my profile’ button inside the application, which allows them to instantly install the shop onto their own Facebook profile page. By embedding the store, the customer becomes an affiliate and can invite their entire network of friends to shop on their profile page, receiving a commission on every sale made through their store.

“Our goal is that through this viral distribution mechanism, many of our most enthusiastic customers will embed the store onto their profile pages and introduce our great pricing and service to their network of friends” said Jeff Smith, CEO and Founder of Overstock Drugstore. “This application brings word of mouth recommendations into the social networking age, with a financial incentive as a reward mechanism”. The average Facebook user has 130 friend connections.

As one of the most technologically innovative online drugstores in the US, Overstock Drugstore has partnered with NextWidgets, a transactional banner advertising network and application developer, to create a set of distributed e-commerce ‘widgets’ that take advantage of the increasing fragmentation in where people are spending their time online.

“Distributed e-commerce is becoming more important as people’s attention is increasingly split between regular websites, social networks and mobile devices,” said Alex Savic, CEO at NextWidgets. “For online merchants, it’s not enough to just have an e-commerce website anymore, they have to bring their store to where potential customers are located and that means seamlessly distributing their store to as many websites and platforms as possible, with Facebook clearly being one of the most important of these.”

According to The Nielsen Company, Facebook is the #1 global social networking site with 400 million active users. Around 67% of global social media users visited the site during December 2009, spending nearly six hours per month there with 50% of these logging in daily.

Overstock Drugstore (http://www.overstockdrugstore.com) is an online discount drugstore that couples customer service excellence with low prices on brands and products consumers use everyday. They are a trusted source for over-the-counter medicines, beauty products, diet and nutrition aids, diabetic supplies and more.

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Clark Winegar
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