First 'Viral E-Commerce' Application On Facebook

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NextWidgets Launches Distributed Online Shops For Facebook Pages

With the rapid ascent of Facebook to over 400 million users, the potential for ‘social e-commerce’ is becoming a crucial consideration for brands, merchants and publishers alike. Today marks a new chapter in this trend as Swiss e-commerce developer, NextWidgets, launches its viral shopping application on Facebook. The application allows brands, merchants and publishers to sell products directly on their Facebook fan pages through a ‘Shop’ tab, with the unique addition that the stores can also be spread to the pages of individual users.

“Once a user clicks the “Embed to my profile” button, they register to become an affiliate, earning a commission on the sales that happen over their page” says Alex Savic, CEO at NextWidgets. “People who appreciate and support a certain product or brand often enjoy sharing that benefit with their contact network and now they have the ability to monetize on those recommendations.”

NextWidgets for Facebook is being launched today for a number of online merchants including OverstockDrugstore.com from the United States, OneClickPharmacy.co.uk in the United Kingdom and Stauffacher-Apotheke.ch in Switzerland. The application is also being launched for SugarStats.com, a US based healthcare application developer and publisher.

“We strongly believe in the distributed e-commerce model; allowing brands and merchants to bring their stores to where people are spending their time online, which is increasingly fragmenting beyond standard websites to include blogs, social networks and mobile platforms such as the iPhone” says Alex Savic. “With the large captive audience and impressive ‘Time Spent on Site’ figures for Facebook, it is becoming increasingly important to evaluate the potential of Facebook as a platform on which revenues can be generated.”

Facebook is the leading social networking site according to The Nielsen Company, with approx. 67% of global social media users visiting the site during December 2009, spending nearly six hours per month there. Half of Facebook’s active users log in daily.

About NextWidgets
NextWidgets is an e-commerce application developer and transactional banner advertising network that is creating the ‘next’ generation of shopping widgets, enabling brands, merchants and publishers to take advantage of distributed e-commerce on a wide variety of online platforms including websites, social networks and mobile applications. For more information on NextWidgets, visit http://www.nextwidgets.com

Press Contact:
Kai Meier
NextWidgets
Tel. +41 44 363 1314

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