Webinar Shares Proven Social Media Approach to BtoB Lead Generation

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White Horse will host a complimentary Webinar event for BtoB companies seeking a proven approach for lead cultivation with social media.

Peer interaction in social media creates opportunities for direct dialogue with prospects who are actively shopping for business solutions.

To help BtoB companies engage prospects with social media, White Horse will host Five Ways to Leads: How BtoBs Should Use Social Media, a complimentary Webinar event offering a proven approach for lead cultivation with social media.

The event, on Wednesday, March 31st at 10:00 am PST/12:00 pm CST/1:00 pm EST, will teach the fundamentals of social listening practices to form a strong foundation for dialogue. Jamie Beckland, Emerging Media Manager at White Horse, will provide strategies to reach multiple business stakeholders and techniques to mature leads quicker by responding to social activity indicators.

“BtoB companies need social media tactics that support complex sell-ins,” said Jen Modarelli, Principal and CEO at White Horse. “Peer interaction in social media creates opportunities for direct dialogue with prospects who are actively shopping for business solutions. At this Webinar, we’ll provide the fundamentals of B2B social media engagement to provide value—and move leads down the pipeline.”

According to a recent Forrester Research report “US Interactive Marketing Forecast By Industry, 2009 To 2014,” BtoB interactive budgets will double by 2014 with emerging media adoption leading the way. BtoB companies who want to establish social media benchmarks to get ahead of competitors can register for Five Ways to Leads: How BtoBs Should Use Social Media today.

About White Horse
White Horse is an independently-owned digital marketing established in 1980. Focused on creating rich brand experiences, the agency offers digital advertising, Web site design, engineering, and emerging media services. Visit the White Horse portfolio.

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Ami Martin
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