Lack of Sales and Marketing Alignment Hits Profits Says Author of New Book

Share Article

New book explains how CEO's CM0's and CSO's can achieve better results by harmonising the activities between sales and marketing teams.

Company profitability is being negatively impacted due to Sales and Marketing Alignment malfunctioning in the majority of cases says London based Rod Sloane, the author of the new book “Alignment – The Secret to Getting Your Sales and Marketing Teams Working Together”.

“Profitability is the key challenge facing business in 2010, and the secret asset in most businesses is ensuring that sales and marketing work together,” says Rod Sloane. “Most CEO’s either don’t get this or believe that the status quo cannot be altered. If sales and marketing don’t work together and there is a hostile silo mentality allowed to exist, then leads are not followed up, sales cycles become even longer and opportunities are missed. The result is that marketing is seen as ineffective and marginal, the majority of sales don’t make quota and revenue and profitability are down.”

“Companies need to tear down the walls between sales and marketing. They are artificial and don’t need to exist. Get sales and marketing people to know, like and even trust each other. This takes time but can be done if there is effective leadership from the CEO, CSO and CMO.” says Sloane.

“Alignment – The Secret to Getting Your Sales and Marketing Teams Working Together” written by Rod Sloane is published in Spring 2010. The book gives businesses a straightforward analysis of where they are and how to achieve greater profitability through aligning their sales and marketing.

About Rod Sloane

Rod Sloane is a Sales and Marketing Alignment Expert who spends his time between writing and speaking to companies who want to getter better results from their business and lead development teams.

He is the author of the "Alignment - The Secret to Getting your Sales and Marketing Teams Working together!" Kent Huffman, the Chief Marketing Officer at Bearcom Wireless described Rod Sloane as "one of the pre-eminent experts in the field of sales and marketing alignment."

Media contacts

Rod Sloane
Tel: 0208 840 0498
Mobile/out of hours: 07957 422203

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rod Sloane

+44(0) 20 8840 0498
Email >