The Intermarkets Portfolio Web Sites Upgrade to ADTECH Ad Server

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Rapid online advertising growth necessitates a more sophisticated system.

Intermarkets, Inc. announced today that it has completed the migration of its ad serving processes to ADTECH (http://www.adtech.com). The completion of this technology upgrade marks a significant milestone for Intermarkets, as the company’s rapid growth led to its need for superior ad serving technology.

“The selection of ADTECH improves our ability to deliver results for advertisers and publishers,” said Michael Loy, Intermarkets’ Chief Managing Officer. “This improvement provides us with solid, state-of-the-art technology, professional services, and competent support,” he added.

Intermarkets upgraded to ADTECH from a developmental ad server, which abruptly shut down on February 27, 2010, and is no longer in business.

“As Intermarkets continues to grow, the ADTECH platform will give us even more opportunities for customization and integration across the entire enterprise,” said Loy. “As the advertising sales managers for world-class Web sites, we’re constantly monitoring ad serving technologies and developments. The Intermarkets Portfolio Web sites deserve a world-class ad server,” he continued, “and now they have it.”

About Intermarkets:
Intermarkets, Inc. is the nation’s leading independent advertising sales management firm for Web site publishers. The company is ranked by “INC.” magazine as one of America’s 5,000 Fastest Growing Companies. Serving more than three billion ads every month and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, custom content, software, ad serving and more. The privately held company is based in Vienna, Virginia. Visit http://www.intermarkets.net for more information.

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