OBI Creative Wins Rebrand 100 Award For SAC FCU Work

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OBI Creative's rebrand of SAC Federal Credit Union (SAC FCU) was honored as a winner in the REBRAND 100® Global Awards.

OBI Creative's rebrand of SAC Federal Credit Union (SAC FCU) was honored as a winner in the REBRAND 100® Global Awards. The award is one of the highest honors for excellence in brand positioning today.

SAC FCU, Sarpy County's largest locally owned financial institution, named OBI Creative agency of record in 2008. They wanted OBI to help drive new membership outside their longstanding military member base. Originally created for Strategic Air Command servicemen, SAC FCU had moved to open membership in 1993. But most people who weren't already members still thought SAC FCU was military only. Their dated, military-centric brand only exacerbated the problem.

To attract new members, OBI created a modern identity that appealed to a broader demographic while paying homage to SAC FCU's military heritage. The rebranding and subsequent campaign reintroduced SAC FCU to the community and promoted the many advantages of credit unions over banks. After just one year the rebranding has proven remarkably successful: membership is up 10% and, despite the difficult economy, assets have grown by 33% annualized.

About OBI Creative
OBI is a diverse collective of individuals with global client and agency experience. Their fusion of customer research, strategic thinking, and creative execution challenges the industry status quo and provides innovative solutions for their clients. They strive to understand every client's brand, objective, and overall vision to help position them for success. Visit for more information.

About SAC Federal Credit Union
SAC Federal Credit Union is the largest locally owned financial institution in Sarpy County. By focusing on members’ changing needs and supporting them throughout their life events, SAC has expanded to over 50,000 members worldwide and $413 million in assets.

REBRAND™ is the first, and only, expert-led, global resource focused on brand transformations. Their leading program, the REBRAND 100® Global Awards, gives brands the opportunity to showcase their effective transformations. The annual competition is the highest, juried recognition for excellence in brand repositioning.

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Annie McCallister
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