Amy’s Crowns “Healthy Eating Never Tasted So Good” in its Slogan Contest

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Amy's Kitchen, the nation's top-selling brand of natural and organic convenience foods, recently celebrated its 22nd anniversary – in all that time, the company never had an official slogan. Last November Amy’s asked its customers to tell the company what phrase, word, jingle, or rhyme best described the spirit of Amy’s Kitchen in 15 words or less.

Amy's Kitchen, the nation's top-selling brand of natural and organic convenience foods, recently celebrated its 22nd anniversary – in all that time, the company never had an official slogan. Last November Amy’s asked its customers to tell the company what phrase, word, jingle, or rhyme best described the spirit of Amy’s Kitchen in 15 words or less.

The company received more than 3,000 responses via Facebook and its website and chose as its new slogan, “Healthy Eating Never Tasted So Good,” a three-way tie between Catherine Huitt of Dallas, TX, Jackie Berkowtiz of Arlington, VA and Barbara Yanchek of Jermyn, PA. The runner-up entry was “Healthy never tasted so good,” with six winners.

Entries had to be received by February 1, 2010. The winners will receive $500 worth of Amy’s products. Runners up will receive $50 worth of Amy’s products.

About Amy’s:
Amy’s is the nation's leading source of natural and organic convenience food. The market for organic foods is among the fastest-growing grocery categories, with sales expanding at more than 10 percent annually. Now celebrating its 22nd year, Amy's is a family-owned and operated business based in Sonoma County, California. Its products are available nationally in natural foods stores, most supermarkets and select warehouse club stores, as well as internationally.

Amy's uses certified organic ingredients, including vegetables, grains and fruits grown without pesticides. Fats are used sparingly and selectively; all dairy ingredients are made with pasteurized rBST hormone-free milk and do not contain animal enzymes or animal rennet. No dishes contain meat, fish, shellfish, poultry, eggs or peanuts. Amy's products are non-GMO and do not contain hydrogenated fats or oils.

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Debby Fortune
Amy's
510-548-1097
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