Great Race of Agoura Hills Taps Ultima as On-Course Drink

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One of the most prestigious road races in America has tapped the fastest-growing all-natural sports drink as the on-course drink for its races this Saturday, March 27. The move is a big step for Ultima, the sugar-free electrolyte drink, and an important statement for the renowned race. Ultima will be served on-course for two half marathons (Pacific Half Marathon road race and Chesebro Half Marathon trail race) which are the premier events in The Great Race.

This Saturday in Agoura Hills, CA, the more than 2,200 runners in the Pacific and Chesebro Half Marathons—the flagship events in the 25-year-old Dole Great Race of Agoura Hills—will replenish on-course with Ultima Lemonade. The all-natural, sugar-free drink helps runners go faster longer by supplying the precise balance of eight electrolytes their bodies require.

The announcement marks a big step forward for Ultima. The Great Race of Agoura is one of the most prestigious races in the U.S., and has been voted Best Running Event in LA for six years. In all, six events comprise The Great Race—the Pacific Half Marathon road race, the Cheseboro Half Marathon trail race, the Old Agoura 10K, the Deena Kastor 5K, the Kids 1 Mile and the Family Fun Walk 1 Mile. Ultima will be supplied on-course for the half marathons, and will be available for sampling at the Race Expo, booth C19, on Thursday, March 25 and Friday, March 26.

“This is a huge honor,” said Seth Bovio, president of Ultima Health Products. “The Great Race is a pre-eminent event. There is no better place to showcase Ultima.”

Using Ultima on-course makes a statement on health. The Great Race joins a growing list of races choosing an all-natural, sugar-free sports drink. Ultima also supplies the California International Marathon and the B.C. Bike Race in Canada as well as the Carlsbad Marathon and the Boston Vegetarian Food Fest, to name a few.

“Ultima matches what we stand for,” said Heidi Creed, Expo Director of The Great Race of Agoura Hills. “We’re an extraordinary race and Ultima is an extraordinary drink. It jibes with the community and family spirit of this event because it is wholesome.”

About Ultima

Marketed by UHP, Inc., in New York City, Ultima Replenisher (http://www.ultimareplenisher.com) electrolyte drink mix is the choice of retailers and races with the highest standards for health and performance—including the Portland Marathon, Trans-Rockies (Canada) and California International Marathon. It is a top-selling electrolyte drink mix stocked by natural foods industry leader Whole Foods, whose standards for purity are the highest of any retailer worldwide. While originally formulated for elite athletes—who need to replenish fast without engaging digestion—Ultima is proven effective in everyday conditions ranging from airplane travel to hangovers to dieting to pregnancy. It is also used as a hyrdation aid in the treatment of such diseases as cancer and Crohn’s.

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