The CarbonNeutral Company Introduces Revised Global Standard for Carbon Neutral Certification

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The CarbonNeutral Protocol introduced as guideline for businesses to meet demand for action on reducing carbon emissions and differentiating products and services

The CarbonNeutral Protocol released today by the The CarbonNeutral Company enables forward-thinking businesses to achieve CarbonNeutral® status as a means to present credible climate credentials to customers, prospects and stakeholders who are increasingly demanding low-carbon brands, products and services. The Protocol is designed as an offset-inclusive global standard that presents a cost-effective and immediate way for businesses to demonstrate leadership and differentiation from less environmentally responsible brands.

Despite the uncertain future of binding global and domestic regulations to address greenhouse gas emissions, businesses continue to make it a priority to independently address their role in the low-carbon economy. The CarbonNeutral Protocol specifically addresses the demand for a reliable, practical and business focused solution for measuring and reducing carbon emissions and the requirement for a credible certification to demonstrate carbon neutrality.

The CarbonNeutral Protocol is reintroduced at a time when the current atmosphere of legislative, economic and environmental uncertainty means businesses are demanding clear guidelines and assistance. This streamlined framework has been enhanced to include the latest best practice on how businesses should measure and address their carbon footprints. The Protocol allows businesses to make carbon neutral claims that are robust and credible and stand up to the transparency demanded by the public and business community. The CarbonNeutral Protocol is additionally designed as a platform for businesses to begin compliance with specific regional or industry specific requirements for tracking greenhouse gas emissions.

Since 1997, The CarbonNeutral Company has worked with global businesses to pioneer the development of standards and processes to ensure carbon reduction programs have credibility and authority. Since The Protocol was first introduced in Europe, The CarbonNeutral Company has reviewed and updated it with expert advice from its Independent Advisory Group of scientists, industry practitioners and key business professionals from organizations committed to taking effective action on climate change.

“Despite the lack of clear regulatory guidelines on how businesses should address their greenhouse gas emissions, the business community still needs to answer consumer and stakeholder demand for strong environmental credentials,” said Neil Braun, Chief Executive Officer, The CarbonNeutral Company. “The CarbonNeutral Protocol provides a well vetted and transparent way for a company to demonstrate and benefit from a strong statement on carbon reductions.”

Hundreds of organizations from 32 countries have followed The CarbonNeutral Protocol to measure and reduce their emissions, achieving CarbonNeutral® certification. The streamlined Protocol being reintroduced to North American businesses provides a globally-recognized and proven platform for companies to implement emissions management programs.

Professor John Murlis, PhD DIC FRES FRMS, Honorary Visiting Professor, Environmental Policy - University College of London, and Chairman of The CarbonNeutral Company’s Independent Advisory Group.

“Businesses taking action to reduce their emissions need to be sure that their programs will deliver the carbon reductions they expect. The CarbonNeutral Protocol will give them this confidence: its aim is to ensure that CarbonNeutral® certifications are real, verifiable and trusted.”

Executives from The CarbonNeutral Company are available to explain how The CarbonNeutral Protocol can benefit businesses and industries. Detailed information can be found at
http://www.carbonneutral.com/interface/files/aboutus/qualityassurance/cnp_2010v6.0.pdf

About The CarbonNeutral Company
The CarbonNeutral Company is a world leading provider of carbon reduction solutions. It works with over 300 major businesses and thousands of small and medium sized companies in 32 countries to develop offset inclusive carbon reduction programs. Since 1997, it has purchased carbon credits from over 200 projects across six continents.

CarbonNeutral® is the registered trademark of The CarbonNeutral Company and is a global standard to certify that businesses have measured and reduced their CO2 emissions to net zero for their company, products, operations or services. Permission to display the CarbonNeutral® mark is only given to clients whose carbon reduction program is implemented in accordance with The CarbonNeutral Protocol. The Protocol assures quality of offset projects, carbon footprint assessments and communication and is regularly reviewed by an Independent Advisory Group. The company’s ‘audit trail’ includes an annual independent verification of CarbonNeutral programs – from contracts with carbon offset partners through to contracts with clients and everything in between.

The CarbonNeutral Company has offices in New York, London and Singapore, with a network of associates in Japan and UAE. The CarbonNeutral Company is a founding member of The International Carbon Reduction and Offset Alliance (ICROA), which provides leadership and a unified voice advocating for rigorous industry standards http://www.icroa.org.

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Joe McGurk

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