Jetset Studios Gets In The Hot Tub Time Machine

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Jetset Studios, one of the entertainment industry’s leading digital agencies, recently launched the online campaign for MGM’s Hot Tub Time Machine, starring John Cusack and directed by Steve Pink. Mashable.com gave the Hot Tub Time Machine social campaign a nod as “The Future of Social Marketing.”

Jetset Studios, one of the entertainment industry’s leading digital agencies, recently launched the online campaign for MGM’s Hot Tub Time Machine, starring John Cusack and directed by Steve Pink. The announcement was jointly made today by Jetset Studios co-founders Russell Scott and Patrick Young.

In the raunchy spirit of the film, Jetset Studios created a Facebook campaign called “Hot Enough for my Hot Tub?” which enters users into a contest for a free hot tub, and allows them to add friends to their tub, and then send them “pokes” - splash them, play footsie with them, even give them a shot of tequila! Mashable.com gave the Hot Tub Time Machine social campaign a nod as “The Future of Social Marketing.”

In addition, Jetset Studios created a destination site that includes an age-gated unrated sound board, a viral game called Whack-a-Douche, a sexy Strip Quiz, and plenty of animated vomit. Jetset also created the racy rich media campaign for the film, which proudly trumpeted the red band trailer with warnings and teasing video clips.

Jetset CEO Russell Scott states, “Hot Tub Time Machine was a dream project for us. The opportunity to work on a genre-defining film is simply exhilarating, and we feel we captured the essence of the film’s signature moments. Also, the team at MGM is beyond awesome to work with.”

Jetset president and exec producer Patrick Young notes, “The Facebook campaign has been extremely effective, and has informed us greatly as to how best leverage a true community experience with a non-franchise property.”

Hot Tub Time Machine follows a group of best friends who've become bored with their adult
lives: Adam (John Cusack) has been dumped by his girlfriend; Lou (Rob Corddry) is a party guy who can't find the party; Nick's (Craig Robinson) wife controls his every move; and video game-obsessed Jacob (Clark Duke) won't leave his basement. After a crazy night of drinking in a ski resort hot tub, the men wake up in the year 1986. This is their chance to kick some past and change their futures -- one will find a new love life, one will learn to stand up for himself with the ladies, one will find his mojo, and one will make sure he still exists!

Jetset Studios has created original video, online campaigns, ARGs and branding strategies for Sony Pictures, Warner Brothers Pictures, The Walt Disney Company, Universal Pictures, Paramount Pictures, DreamWorks Pictures, 20th Century Fox, TNT, FX and NBC. Jetset Studios serves as writer/director/producer Judd Apatow’s online creative agency of choice, having produced viral features and websites for Funny People, Forgetting Sarah Marshall, Step Brothers, Superbad, The 40 Year-Old Virgin, Talladega Nights, and Knocked Up. Other studio projects include Hot Tub Time Machine, The Hangover, Cloudy With a Chance of Meatballs, Obsessed, Tropic Thunder (2009 Webby Award Honoree), Bee Movie, Alvin & The Chipmunks, and Zombieland.

For more information on the company, please visit http://www.jetsetstudios.com.

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Angie Averitt
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