Social Media Marketing: Clay McDaniel of Spring Creek Group to Present at Social Media Conference Northwest 2010

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Clay McDaniel, Principal of Spring Creek Group, to speak on the topic “Social Media Monitoring as an Alternative Focus Group”

Fast-growing social media marketing firm, Spring Creek Group today announced that co-founder and principal, Clay McDaniel, will present at Social Media Conference Northwest to be held today, March 25, 2010.

McDaniel’s presentation, “Product and Marketing Improvement Through 'Free' Research - Social Media Monitoring as an Alternative Focus Group,” will be held on March 25 from 1:45 – 2:45 pm at McIntrye Hall at the Performing Arts and Civic Center in Mt. Vernon, Washington. Clay will outline the best free tools available today to collect, understand and interpret what’s being shared online about your business or product and how to harvest the data so that it’s useful, actionable and ready to be implemented into R & D and marketing program improvements.

Founded in 2006, Spring Creek Group has helped brands like Microsoft,, and Bumbershoot: Seattle’s Music and Arts Festival connect with target audiences via innovative social media marketing programs that engage consumers through online communities, blogs, and social networks.

Supporting Resources:
About Spring Creek Group
About Social Media Conference Northwest
About Clay McDaniel

About Spring Creek Group:
Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: online brand analytics and monitoring, social media program and channel strategy and community management and interactive campaigns.


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Kari Moe Straley
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