Luminaa Launches Online Boutique

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The Luminaa Ready-to-Wear Collection is now offered on its own online shop. Using its e-commerce site, the company is reaching out to potential customers online.

Dress From Luminaa's Collection

I think this offers new opportunities for our brand in terms of providing our customer a complete shopping experience.

Luminaa has added an online store to its website at Previously, Luminaa debuted its collection on other shopping websites but is now available through its own online shop. This will provide customers a complete shopping experience on the site. Luminaa will update the website seasonally to feature its latest creations.

Offering contemporary women’s dresses and skirts, Luminaa’s trademark style is that of a quiet elegance and a soft architectural style with timeless beauty, modernity and a bit of edge. The Luminaa collection uses the female body as a canvas in which unexpected cuts, movement and rhythm are essential elements that are incorporated into each piece.

Each piece of the collection is made in the USA, proudly supporting local businesses.

“I think this offers new opportunities for our brand in terms of providing our customer a complete shopping experience” says designer Dorothy Williams. Consumers are more comfortable with using the Internet for shopping and Luminaa is staying on top of the changing trends in the marketplace.

About Luminaa:

Founded in 2008 by Dorothy Williams, Luminaa is a contemporary collection of women’s dresses and skirts. Dorothy Williams has over 10 years of experience in the fashion industry working with various companies such as Ann Taylor and Ralph Lauren. As a student at Texas Woman’s University, she designed and sewed a gown for a relative of President Bill Clinton to wear at his Inaugural Ball in 1997. She has been featured in the Dallas Morning News, the Denton Record-Chronicle and the TV show “Good Morning Texas”. She has also shown her collection during Fashion Week in NYC, February 2010.

For more information about Luminaa and to view the collection, visit


Luminaa LLC
Dorothy Williams
454 W. 47th St., #2E
New York, NY 10036


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