Semantic technology has a variety of important applications for publishers. I look forward to helping enlighten the AdMonsters audience about some of its benefits and discussing the future of this fast-evolving area.
(PRWEB) March 27, 2010
Professor David Crystal has been confirmed as the keynote at the 14th AdMonsters EU Publisher Forum taking place in Barcelona from June 6 to 9. Entitled, “What words are worth: How semantic technology can monetise online content” Professor Crystal will deliver insights into the way language and meaning are constructed and will reveal how this knowledge underpins the semantic technology which is helping publishers and advertisers
- extract greater value from online content
- identify the subject matter of online content with unprecedented accuracy, with benefits for areas such as display advertising and brand protection
Professor Crystal said: “Semantic technology has a variety of important applications for publishers, from e-commerce to advertising and content management. I look forward to helping enlighten the AdMonsters audience about some of its benefits and also to discussing what the future may hold in this fast-evolving area.”
Professor Crystal’s pioneering work in this field resulted in the first patents for the computerised semantic analysis of online content in the 1990’s. As a writer, editor, lecturer and broadcaster, Crystal divides his time between work on language and on internet applications. His recent publications include Language and the Internet (2006) and Txtng the Gr8 Db8 (2008) and he also consults to ad pepper media which acquired Crystal Reference Systems, the company he chaired from 2001 to 2006. His new books in 2010 include A Little Book of Language (Yale), the 3rd edition of The Cambridge Encyclopedia of Language (CUP), and Begat: the King James Bible and the English Language (OUP).
The next AdMonsters EU Publisher Forum EU XIV will run three full days, beginning with a cocktail reception the Sunday evening of June 6 and ending at 5 PM Wednesday, June 9. The majority of the agenda is comprised of member-led sessions and breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.
For more information and to register your place please visit: http://www.admonsters.com/event/cn-eu-14
Founded in 1999, AdMonsters is the global community of online advertising operations and technology leaders. AdMonsters organises global events with an exclusive focus on ad operations for publishers, agencies, ad networks, and ad technology companies. By maintaining our exclusive focus, AdMonsters provides a rich and focused forum and content on our website. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — and participants come away with immediately actionable solutions that provide real value. AdMonsters's Professional Services group offers training, business solution packages and bespoke consulting services. Our Professional Services group is focused on working directly with companies on holistic analysis and immediately actionable solutions to address the most pressing challenges in online ad operations. The AdMonsters website has regularly updated content with input from industry leaders as well as discussions, a job board, training, live events and much more. AdMonsters is committed to serving the Ad Operations community and development.
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