Another Florida Boom?

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Conference to explore trends influencing the buying behavior of Florida baby boomer consumers and how they affect companies that market to them

The 2nd Annual Florida Boomer Lifestyle Conference, produced by Common Language and ChappellRoberts, will take place April 15 at Ruth Eckerd Hall in Clearwater, Florida. The conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually in the wake of the recession – and what those trends mean for organizations marketing to them.

"Successfully engaging today's boomer customer is all about niches and life stages, not a one-size-fits-all approach," said Colleen Chappell, CEO of ChappellRoberts and co-producer of the conference. "This year's program will show marketers how to weave messages that zero in on their target customers' unmet needs together with the most effective mix of traditional media, online media, and other vehicles for reaching them."

Florida Boomer Lifestyle Conference attendees will learn:

  •     What the latest research reveals about where Florida boomers are spending their time and money today
  •     Which businesses stand to benefit most from helping boomers navigate the next chapter of their professional and personal lives
  •     Which industries serving boomers are poised for exponential growth in the next 10 years
  •     Which mix of traditional and new media, mobile strategies, community engagement initiatives, and strategic partnerships will yield the best results for boomer marketing objectives
  •     Where the action is in the healthy living, anti-aging, healthcare, niche media, care giving services and personal technologies market.

Featured speakers include:

  •     Brent Green, author, Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future (forthcoming)
  •     Kevin Riley, vice president, consumer health solutions, Blue Cross and Blue Shield of Florida
  •     Dr. Mary S. Furlong, author, Turning Silver into Gold: How to Profit in the Boomer Marketplace
  •     Roger Chiocchi, principal, The Brand Loft and author, Baby Boomer Bust?: How the Generation of Promise Became the Generation of Panic
  •     Mark Miller, founder, 50+ Digital and author, The Hard Times Guide to Retirement Security (forthcoming)
  •     Lorin Drake, vice president, Schwartz Consulting Partners
  •     Lori Bitter, president, Continuum Crew
  •     Laurie Orlov, founder and analyst, Aging in Place Tech Watch
  •     Michael Tchong, founder and trendspotter, Uebercool
  •     Paul Tash, chairman, CEO and editor, The St. Petersburg Times
  •     Bernie Borges, chief find officer, Find and Convert
  •     Jack Levine, president, 4Generations Institute
  •     Linda Chamberlain, president, Aging Wisely and EasyLiving
  •     Brandon Daniell, chief innovator, i.e. healthcare
  •     Pat Deering, owner, FranNet of Tampa Bay
  •     A.D. Frazier, co-founder and COO, BOTH
  •     Jody Haneke, president, Haneke Design
  •     Shawna Vercher, founder, VTi-Media
  •     Karen Post, The Branding Diva

The complete agenda and a full list of speakers can be found online at

On April 14, a pre-conference workshop on career reinvention designed especially for people 50+ will be held from 8 a.m. – 2 p.m. at the Westin Tampa Bay Hotel in Tampa. "How to Live, Survive and Thrive in the New Gig Economy" will help baby boomers in transition figure out what to do for their next act – According to Michelle Bauer of Common Language, "Whether it's plunging into entrepreneurship, exploring a franchise or fashioning a new career for themselves, attendees will learn what it takes to re-tool for today's economy."

Registration for both the pre-conference workshop and the Florida Boomer Lifestyle Conference is open to the public. For a limited time, a 30% discount is available on the early registration rate for the April 15 Conference (save $58.50 off the $195 early rate) and another 30% off the pre-conference workshop on April 14 (save $28.50 off the $95 regular rate).

To get the discounts, simply enter in the COUPON box on the registration form FBLCSAVE for the conference and PCWSAVE for the workshop. Discounts will be reflected on the checkout page.

The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida, Ruth Eckerd Hall, St. Petersburg Times, Suncoast Hospice, Schwartz Consulting Partners, FranNet, Community Foundation of Greater Lakeland, Publix Super Markets Charities, Aging Wisely, BOTH, CogniFit, Easy Living, Linda Chamberlain, P.A., 83 Degrees, Boomer Authority, NAMPA, Tampa Bay CEO, and WUSF.

To learn more and register online, please visit the website at

About ChappellRoberts
ChappellRoberts drives results with unexpected ideas for its clients through branding, advertising, public relations and marketing communications. Founded 30 years ago, ChappellRoberts is located in Tampa's historic Ybor City. For more information, go to

About Common Language
Located in vibrant downtown St. Petersburg, Common Language provides innovative companies and non-profit organizations with strategic consulting and communications services that help them achieve their business goals. For more information, please visit our web site at

This press release was distributed through PR Web by Human Resources Marketer (SeniorCare Marketer: on behalf of the company listed above.


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Michelle Bauer
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