'Integrating Search Within the Overall Marketing Mix:Best Practices' Presented at Search Marketing Now, April 15, 2010, 1 PM EDT

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Representatives from Google and from iProspect will share lessons learned, answer questions, and provide key examples and best practices for integrating search with other online and offline channels, as well as for integrating paid and organic search efforts with each other. Participants may submit questions in advance.

Integrating Search Within the Overall Marketing Mix, Aprll 15

Integrating Search Within the Overall Marketing Mix, Aprll 15

Integrating Search Within the Overall Marketing Mix

On Thursday, April 15, 2010 1 PM Eastern Daylight Time, representatives from Google and iProspect will participate in a live online presentation at Search Marketing Now, "Integrating Search Within the Overall Marketing Mix: Best Practices.” This webcast is free and is sponsored by iProspect.

Speakers include:    Bill Muller, CMO, iProspect; Andrew Wheeler, Managing Director, iProspect Chicago; Kristen Cho, Client Services Manager, iProspect; John Shea, Account Manager, National Agency Team, Google; Rob Goulding, Head of Channel Advertising, Google.

Registration and information is available at Prospect's SEM Resource Center at Search Marketing Now.

In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels.

In this webcast, representatives from Google and from iProspect will share lessons learned from these live events and boil them down to key examples and best practices for integrating search with other online and offline channels, as well as for integrating paid and organic search efforts with each other.

Whether it's offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform online searches – or online demand-generation channels such as email or display advertising that lead to offline buying, research has shown the need to coordinate these efforts with search marketing campaigns in order to maximize the effectiveness of all the channels involved.

This webcast will address:

  • Integrating search marketing with offline channels
  • Integrating search marketing with online display advertising
  • Integrating paid and organic search marketing

Plus... the latest on programs, features, and functionalities Google has for integrating search with other channels.

This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management, search leveraged public relations, display advertising, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit http://www.iprospect.com.

About Search Marketing Now and Third Door Media:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell
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