The QUE proReader by Plastic Logic Receives Two Mobile Industry Awards at International CTIA Wireless

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The QUE™ proReader is the recipient of two mobile industry awards at the International CTIA WIRELESS 2010®. In addition to receiving second place in the CTIA Emerging Technology (E-Tech) Award’s Luxury Mobile category, the QUE proReader has been recognized by MobileTrax LLC, a leading mobile and wireless industry analyst firm, with a 2010 Mobile Award for Best eBook Reader-Enterprise. The honors were awarded at separate ceremonies on March 24th.

As we all know, the mobile device and eReader categories are filled with many impressive players. These awards reinforce the unique value proposition Plastic Logic is bringing to market with the QUE proReader

Plastic Logic is proud to announce that the QUE™ proReader is the recipient of two mobile industry awards at the International CTIA WIRELESS 2010®, being held March 23-25 at the Las Vegas Convention Center.

In addition to receiving second place in the CTIA Emerging Technology (E-Tech) Award’s Luxury Mobile category, the QUE proReader has been recognized by MobileTrax LLC, a leading mobile and wireless industry analyst firm, with a 2010 Mobile Award for Best eBook Reader-Enterprise. The honors were awarded at separate ceremonies on March 24th.

More than an eReader, the QUE proReader is designed specifically to provide a premium reading experience and access to content anywhere anytime for people who not only like to read, but need to read – business professionals.

“As we all know, the mobile device and eReader categories are filled with many impressive players. These awards reinforce the unique value proposition Plastic Logic is bringing to market with the QUE proReader,” said Richard Archuleta, Plastic Logic’s CEO. “The QUE proReader was really designed from the ground up for mobile business professionals, how they work and how they manage their documents. That's a huge differentiator for us.”

In its fifth year, the CTIA E-Tech Awards program recognizes products in 15 categories in the areas of mobile consumer electronics, luxury mobile, applications, enterprise, green solutions and network technology More than 80 prominent media and industry analysts judged the 300-plus entries submitted for the E-Tech Awards program this year. Products and services were judged on innovation, functionality, technological importance, implementation and the overall “wow” factor.

The 2010 Mobility Awards honor the best mobile computing and wireless data communications products and services introduced to the market during the past year. The Mobility Awards have honored the brightest innovators in mobile computing and wireless data communications products and services for the past 15 years.

At its debut at the 2010 Consumer Electronics Show in January, the QUE proReader won widespread acclaim for its sleek 8.5 x 11 inch form factor, crisp large easy-to-read black and white display, intuitive touchscreen user interface and reading experience that brings all the benefits of paper and more. Better than paper, the QUE proReader gives you anywhere anytime access to your content and powerful tools to help you manage your business reading and handle your business documents. The QUE proReader also brings the experience of reading eNewspapers and eMagazines to a new level, with special formatting that gives digital versions the look, feel and personality of printed newspapers and magazines.

Additional information, including high-resolution product images, is available at http://www.plasticlogic.com/news/QUE/presskit.html

About Plastic Logic
Plastic Logic's mission is to lead a revolution in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, the QUE™ proReader, will enter the marketplace summer 2010. Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information about Plastic Logic, please go to http://www.plasticlogic.com.

The QUE trademark and logo are trademarks of Plastic Logic LTD. All Rights Reserved. All other trademarks are the property of their respective owners.

Follow the QUE proReader at Facebook (http://www.Facebook.com/QUEreader), Twitter (http://www.twitter.com/QUEreader.com), and Linkedin.

Media Contacts:
Krause Taylor Associates (for Plastic Logic)
Betty Taylor
650-480-4060
bettyt at krause-taylor dot com

Dana Smith
510.682.3141
danas at krause-taylor dot com

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