Blow Harps, Not Your Cash. Hohner Launches Harmonica Pro Packs

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Hohner, Inc launches its new harmonica Pro Packs featuring four of the top selling harmonica models in the world; Marine Band, Blues Harp, Special 20 and Big River. Each Pro Pack contains three harps in the keys of C, G, & A, and is priced to save consumers approximately $4 per harmonica, $12 total over the price of three individual harmonicas.

Hohner, Inc launches its new harmonica Pro Packs featuring four of the top selling harmonica models in the world; Marine Band, Blues Harp, Special 20 and Big River. Each Pro Pack contains three harps in the keys of C, G, & A, and is priced to save consumers approximately $4 per harmonica, $12 total over the price of three individual harmonicas.

“We have been listening to consumers’ concerns about recent price increases on harmonicas. The new Pro Packs will allow customers to purchase hand-tuned, hand-assembled, German made Hohner harps at a significant savings, effectively rolling back the price of an individual Hohner harmonica by about 12% from its current street price and 6% lower than 2008 pricing” commented Scott Emmerman, Director of Marketing and Sales. “We expect to ship Pro Packs before May 1st and they should be available to the consumer shortly thereafter” he added.

“Hohner has been at the forefront of harmonica manufacturing and technology while maintaining its craftsmanship through its hand-tuning and assembly in our Trossingen, Germany factory. Obviously, costs of raw materials, labor and exchange rates have caused prices to rise on products in recent years. These new Pro Packs will definitely give players a break on the cost of harmonicas and demonstrate that Hohner is committed to bringing value to the marketplace” commented Harmonica Marketing Manager, Andy Garrigue. “A nationwide advertising campaign is being launched surrounding the value of Pro Packs to the consumer with a tag line of BLOW YOUR HARPS, NOT YOUR CASH” he added. The new Pro Packs will be available nationwide in easy to display blister card packaging featuring pre-purchase selection information, a pocket product catalog and a booklet of historical facts, notable figures and stories about the harmonica entitled “That Musical Pal of Mine”.

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Scott Emmerman
Hohner, Inc.
804-515-1900 ext. 3771
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