Tunisian Olive Oil Mission Participants Return to USA

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Tunisian olive oil buying mission participants from the US return home following a week of cultural, historical, culinary and business experiences.

After a week of cultural, historical and culinary experiences--oh, and some olive oil business presentations--the US participants in the Tunisian olive oil buyers mission returned home.

The mission covered 650 kilometers in five days, and took participants from the country capitol of Tunis to visit the ruins at Thuburbo Majus, the organic farming/eco-tourism destination of Ksar Ezzit, the religious center of Kairouan, the olive groves and plants of Slama Huile, Huilerie Loued, CHO and Domaine Fendri, the coliseum at El Jem, and the cities of Sfax and Monastir.

Throughout the tour, participants dined in grand fashion on uniquely Tunisian cuisine. A tremendous array of seafood, salads, couscous, desserts, and of course, olives and olive oil in every imaginable preparation were served to grateful participants. All meals were planned by famous Tunisian Chef Rafik Tlatli--whose television show and celebrity status have earned him the title of 'The Emeril of Tunisia' by some.

"We wanted participants to have a complete view of Tunisia," says Packtec General Director Lémia Thabet. "You need to understand the culture, history and people of Tunisia to appreciate our unique connection to olive oil, and what makes it so special to us."

Although the US delegation on the mission numbered only twelve, thousands more followed along on blogs and Tweets through http://tunisianoliveoil.wordpress.com/ and http://www.CrushandPress.com.

The mission was organized by Mme. Thabet and Packtec, and coordinated in the US by Hamman Marketing Associates--designated marketing company for the US campaign. The campaign to promote Tunisian olive oil in the US market was launched in October of 2009. Tunisian olive oil manufacturers participated in the Winter Fancy Food Show in San Francisco, and will also appear at the Summer Show in New York.

For more information on the mission, contact Al Hamman of Hamman Marketing Associates at +1 (423) 467-9864 or visit the First Press blog at http://tunisianoliveoil.wordpress.com/ for day-by-day accounts and photos.


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Al Hamman
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