AutoUSA Provides Auto Dealers with Kelley Blue Book's LeadDriver™ to Drive More Leads, Convert More Leads into Sales

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AutoUSA (http://www.autousadealers.com), the industry's leading provider of the highest quality Internet leads to auto dealers nationwide, today announced a new program to provide additional website leads by utilizing LeadDriver™ from Kelley Blue Book. LeadDriver seamlessly integrates well-known Kelley Blue Book® Trade-In Values within the dealer's Web site while simultaneously capturing lead information. In addition to the car buyer's contact information, LeadDriver provides the dealer with details on the buyer's trade-in vehicle, its value and the buyer's new vehicle of interest. Recent Kelley Blue Book research revealed that 73 percent of in-market vehicle shoppers are more likely to purchase a vehicle from dealerships that display Kelley Blue Book® Values on their Web sites. LeadDriver allows the dealer to convert more of their Web site traffic into actionable leads.

We look forward to bringing new leads and more business to their strong network of dealers.

AutoUSA (http://www.autousadealers.com), the industry's leading provider of the highest quality Internet leads to auto dealers nationwide, today announced a new program to provide additional website leads by utilizing LeadDriver™ from Kelley Blue Book. LeadDriver seamlessly integrates well-known Kelley Blue Book® Trade-In Values within the dealer's Web site while simultaneously capturing lead information. In addition to the car buyer's contact information, LeadDriver provides the dealer with details on the buyer's trade-in vehicle, its value and the buyer's new vehicle of interest. Recent Kelley Blue Book research revealed that 73 percent of in-market vehicle shoppers are more likely to purchase a vehicle from dealerships that display Kelley Blue Book® Values on their Web sites. LeadDriver allows the dealer to convert more of their Web site traffic into actionable leads.

"Since the early '90s AutoUSA has been in the business of connecting dealers with buyers and we've had a very successful partnership with Kelley Blue Book over the years. Having Kelley Blue Book Values on any dealer Web site helps bridge the trust gap between the dealer and car shoppers and produces a higher conversion rate of visitors to leads," said Mike Shawd, director of sales at AutoUSA. "LeadDriver gives the consumer another way to connect with the dealer while also providing added value. Dealers spend an awful lot of money on SEO to drive traffic to their Web sites with generally low conversion rates. LeadDriver raises the conversion rate and makes the dealer's spend on SEO that much more cost effective," Shawd added.

LeadDriver enhances the dealer's Web site by providing the functionality of kbb.com in a seamlessly integrated solution. It increases lead generation by keeping car buyers on the web site and converting them into leads by offering KBB Trade-In Values and allowing the customer to easily request an appointment to bring their trade-in to the dealership. This results in high quality leads with the car buyer's contact information, vehicle they are interested in purchasing and trade-in details, all in one lead. The design can be customized including color scheme, text and display options. There is no "per-lead" charge, but a flat monthly rate regardless of the amount of leads received.

Kelley Blue Book's top-rated Web site, http://www.kbb.com, averages 14 million visitors a month, and is considered one of the industry's most reliable sources for vehicle values, information and pricing.

"With AutoUSA now being an authorized reseller of LeadDriver, this new agreement enhances a long-standing relationship between Kelley Blue Book and AutoUSA," said Mike Grave, director of business development with Kelley Blue Book. "We look forward to bringing new leads and more business to their strong network of dealers."

About AutoUSA (http://www.AutoUSA.com)
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to thousands of dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, Carperks, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward's Top 100 eDealers use AutoUSA. AutoUSA won a "Top Rated" 3rd Party Leads award in the 2009 DrivingSales Vendor Ratings Awards. More information is available online at http://www.AutoUSA.com

About Kelley Blue Book (http://www.kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new- and used-vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, http://www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new- and used-vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

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SARA CALLAHAN
AutoUSA
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