MysticalCharm.com Shows Continued Success Due to Online Marketing Strategies

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Currently in its third quarter of existence, the online company MysticalCharm.com continued its successful growth. Sales rose due to consistent online marketing, monthly promotions, and newsletter subscription discounts. The site shifted its emphasis from essential oils to New Age jewelry, but still catered to both niches due to demand.

New Age jewelry had become the company’s biggest seller

Opening in June, 2009, Mystical Charm began as an essential oils website. It experienced numerous views but few purchases like other new sites. However, the company also featured a few New Age pendants. Further analysis indicated that their New Age jewelry had become the company’s biggest seller, so the store shifted its focus to symbolic jewelry.

Subsequent online marketing led the company to a profitable month by November, 2009, and sales continued to rise. Mystical Charm’s online marketing strategy was three-fold.

First, the site’s parent company, Endeavor Enterprises International Inc., helped new entrepreneurs while also promoting their online sales sites. Visitors to Endeavor Enterprises could leave comments and ideas to help other entrepreneurs. The site also posted a feed of the company’s second marketing strategy – online blogging. Using Blogger, the company marketed new products as they related to holidays and current events. Posting blogs also increased the quantity of inbound links, making Mystical Charm more attractive to search engines. A third online marketing strategy also doubled as added income for Endeavor Enterprises. The marketing director served as a paid Examiner and writer for Associated Content. By writing articles that related to Mystical Charm’s products, readers clicked through to the associated product. The articles were advertised on sites such as Twitter and Facebook, not only increasing views to the articles themselves but also to products at Mystical Charm.

Since the jewelry niche was a vast marketplace, Mystical Charm promoted a smaller subset of primarily New Age necklaces, Egyptian jewelry and statues, and scented products including smudging items, essential oils, and incense. The combination worked well for the New Age target audience in addition to more mainstream customers.

Recent promotions have also benefited Mystical Charm’s bottom line. Their best strategy has been offering flat rate shipping. In addition, customers have the opportunity to sign up for Mystical Charm’s monthly newsletter in order to receive a 10% discount off their next purchase.

Combining these marketing strategies has led to the success of MysticalCharm.com. The company looks forward to continuing their growth and providing high quality jewelry, New Age products, and excellent customer service.

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Brian Wilkerson
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