Sergeant's Introduces New Products at Global Pet Expo

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Sergeant’s Pet Care Products, Inc., rolled out a wide variety of innovative new product offerings for both the pet specialty and grocery/mass/drug channels at the 2010 Global Pet Expo. The products span all product categories, including flea and tick care, healthcare and beauty, pet treats and pet toys.

We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.

Sergeant’s Pet Care Products, Inc., rolled out a wide variety of innovative new product offerings for both the pet specialty and grocery/mass/drug channels at the 2010 Global Pet Expo. The products span all product categories, including flea and tick care, healthcare and beauty, pet treats and pet toys.

“Our approach to new product development is very strategic,” states Bob Scharf, chief executive officer of Sergeant’s. “We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.”

The lineup of new products includes:

Petrodex® Ultra Advanced Veterinary Cleaning Paste – This revolutionary new paste breaks down plaque and tartar while also promoting healthy gums. It does not require brushing and adheres to pets’ teeth for long-lasting residual benefits. Visible results have been seen in just two weeks.

Petrodex® Dentaplay – This rigid rubber toy is a fun, healthy new way to improve pets’ dental health. A variety of breakthrough design features include a flexible rubber bite plate, unique nubs and ridges and a treat tunnel help the dog brush their own teeth!

SentryPro® Toy and Small Breed Flea and Tick Products – This new line of flea and tick products are formulated for toy and small breeds and currently include shampoo and spray.

Sergeant's Green® Flea and Tick Products – These natural flea and tick products protect pets against the dangers of fleas and ticks using natural ingredients. They are safe to use around children and in multi-pet households.

PurLuv® line of treats – This new line of treats features natural ingredients like honey, peanuts, tomatoes and carrots. Treats contain omega fatty acids, are low in fat and have no animal by-products. PurLuv treats will be available in June 2010.

Canine Prime Dog Treats – These unique dog treats use a patented process to create a shelf-stable, high protein treat with a marinated steak texture and flavor. They contain no grains or fillers and are made in the USA.

Vetscription® Veterinary Balm – This soothing all-purpose veterinary ointment is useful for a myriad of uses including dry or chapped paws, insect bites, rashes and scratches.

Zoink™ Fetch ‘N Fling Ball Thrower – This interactive new toy brings pets and their owners together. The ball thrower unfolds and extends to 29” long and holds two 2.5” balls. One end throws, the other end holds! It folds up and includes a belt clip for easy transport.

Find more information about new products at http://www.sergeants.com and http://www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at http://www.sergeants.com.

Media Contact:
Patsy Sumner
402.938.7045
psumner(at)sergeants(dot)com

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