Sierra Trading Post Saves Customers over $320 Million in 2009

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Even in an economic downturn, Sierra Trading Post continues to find ways to provide its customers with the most convenient ways to save on today’s best brands. Living up to its promise to deliver Great Deals on Great Brands, Sierra Trading Post saved its 2.5 million customers more than $320 million over retail prices in 2009. Customers saved 59% on the average order, affirming Sierra Trading Post’s tagline: Save 35-70% every day.

“To deliver the level of service our visitors deserve, it’s imperative that our website load quickly and be available more often than other top retail websites,” says Andy Newlin, Director of eCommerce for Sierra Trading Post.

Living up to its promise to deliver Great Deals on Great Brands, Sierra Trading Post saved its 2.5 million customers more than $320 million over retail prices in 2009, even with consumer shopping down overall. What’s more, customers saved 59% on the average order, affirming Sierra Trading Post’s tagline: Save 35-70% every day.

“With the economy on the decline last year, it was more important than ever to provide customers with the best deals on the brands they love,” says Gary Imig, Executive Vice President at Sierra Trading Post. “We introduced the savings ticker on our homepage so customers could see savings push up past $500,000 on a daily basis. We even had a few days that were over $1 million in savings.”

Not only do customers get tremendous savings at Sierra Trading Post, they also enjoy a dependable shopping experience via SierraTradingPost.com. When compared to top industry competitors, SierraTradingPost.com loads 30% faster and is available 99.9% of the time, making online shopping quicker and easier than ever.

“In the spirit of customer service, we strive to provide an online venue that is secure, fast and reliable,” says Andy Newlin, Director of eCommerce for Sierra Trading Post. “To deliver the level of service our visitors deserve, it’s imperative that our website load quickly and be available more often than other top retail websites.”

Delivering outstanding customer service is why SierraTradingPost.com saw 43.5 million unique visitors in 2009, with 600 million page views for the year. In terms of new customer acquisition, the site attracted 480,000 domestic customers and 20,000 international customers. Sierra Trading Post plans to increase the number of international customers by introducing shipping options to more countries worldwide this spring.

In 2009, Sierra Trading Post mailed 26 million catalogs. Not only has the Cheyenne-based company increased mailings in 2010, it has also increased the number of new products available to the customer via the print channel by 50%. With the launch of its Facebook and Twitter accounts, Sierra Trading Post stepped onto the social scene in 2009, attracting more than 3,600 fans on Facebook and nearly 3,600 followers on Twitter by year’s end. The number of fans has strong potential to double by June 2010.

Even in an economic downturn, Sierra Trading Post continues to find ways to provide its customers with the most convenient ways to save on today’s best brands.

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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Stephanie Merkle
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