RBM of Atlanta-North in Alpharetta Joins Forces with the Rally Foundation for Childhood Cancer Research

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Alpharetta Mercedes-Benz dealership provides financial support and vehicles for Fashion Funds the Cure Event

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We know how important and fun this event was for the kids and their families, and wanted to give them the star treatment they truly deserve. It was an absolute privilege to be a part of this very special evening and we are extremely pleased that it was such a success for everyone who participated in the event.

RBM of Atlanta-North, a Mercedes-Benz dealership located in Alpharetta, GA, joined one of their customers, Curtis Lofton of the Atlanta Falcons, the Rally Foundation, and several others to put on a very special fashion show to raise funds for childhood cancer research.

Topping off an evening of a live and silent auction, delicious food from top area restaurants, and private shopping was a very special fashion show featuring, as models, young children battling cancer.

According to RBM of Atlanta-North General Manager Randy Powell, the fashion show was much more than the introduction of the latest trends. “For these kids, the opportunity to walk down the runway along with professional models is a memory of a lifetime. These children truly redefine style and beauty, and the look of joy on their faces made the evening memorable for the hundreds of people who attended the event."

Proceeds from Fashion Funds the Cure directly benefit children battling cancer at Aflac Cancer Center & Blood Disorders Service of Children’s Healthcare of Atlanta. The Rally Foundation for Childhood Cancer Research and Pediatric Cancer Foundation helps fund cutting-edge research and clinical trials.

RBM of Atlanta-North supplied a fleet of Mercedes-Benz vehicles as part of a day of pampering the young runway stars. Added Mr. Powell, “We know how important and fun this event was for the kids and their families, and wanted to give them the star treatment they truly deserve. It was an absolute privilege to be a part of this very special evening and we are extremely pleased that it was such a success for everyone who participated in the event.”

For more information about the Rally Foundation, visit (http://www.rallyfoundation.org).

About Rally Foundation for Childhood Cancer Research
Rally Foundation, a 501(c)(3) non-profit organization, through volunteer-coordinated initiatives, is dedicated to raising awareness and funds for childhood cancer research. Childhood cancer is the number one disease killer of kids ages 0 to 20, with 46 children diagnosed every day. Childhood cancer research is under-funded by as much as $30 million each year. Rally Foundation donates all of its proceeds to support childhood cancer research to find better treatments and cures. Rally Foundation received the Independent Charities Seal of Excellence for meeting the highest organizational standards. Visit RallyFoundation.org for more information.

About RBM of Atlanta-North
RBM of Atlanta-North is Georgia’s newest Mercedes-Benz dealership, built to serve the growing communities of Alpharetta, North Fulton, and Forsyth County. The dealership features an extensive inventory of new and Certified Pre-Owned Mercedes-Benz vehicles, Sprinter vans, and other quality pre-owned brands; a state-of-the-art service facility; and a comfortable waiting area with complimentary refreshments and high-speed Internet access. RBM of Atlanta-North is conveniently located in Alpharetta, less than two miles west of GA 400 on McFarland Parkway. For more information, visit http://www.rbmnorth.com.

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Jamie Slotten
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