Study of Google Inventions Related to Rich Media Will Be Published in May 2010

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Stephen E. Arnold, an expert in search, content processing, and online systems, is releasing a sample chapter of his soon-to-be-published fourth technical monograph on Google. Arnold's new study, "Google: Beyond Text," which will be available from Intellas Press in May 2010, takes a close look at Google inventions related to rich media. In this monograph he limits the definition of rich media to digitized audio and video, including video games.

But Google has a gap, a donut hole in its rich media capabilities. And the void is a significant one.

Stephen E. Arnold, an expert in search, content processing, and online systems, is releasing a sample chapter of his soon-to-be-published fourth technical monograph on Google.

Arnold's new study, "Google: Beyond Text," which will be available from Intellas Press in May 2010, takes a close look at Google inventions related to rich media. In this monograph he limits the definition of rich media to digitized audio and video, including video games.

"However, this definition is sufficient to include the application of these inventions to games, educational material, and compound documents such as a Google Docs or Google Knol document with embedded images, social media functions, audio, and video," Arnold said about the basis of his latest work. In his investigation of open sources, Arnold also found that Google’s engineers have disclosed methods for embedding video and the new Buzz layer--the ability to access and add to social references--in Google Maps on mobile devices.

The opening of the sample chapter states: "Google has its infrastructure and a number of rich media capabilities resident within its platform. The firm has a robust content delivery network. Google has methods for indexing and making findable rich media, including video and music content. Google has multiple methods to make it easy for an advertiser or a partner to monetize rich media. But Google has a gap, a donut hole in its rich media capabilities. And the void is a significant one."

Readers may request a sample chapter at http://arnoldit.com/wordpress/2010/03/23/google-beyond-text-sample-chapter/. The content of the monograph is technical and illustrated with a combination of tables and figures from the original patent documents.

The book is the fourth in a series of monographs about Google’s technology written by Arnold. The studies rely almost exclusively on information from Google’s technical papers and patent documents. The previous Google studies are "The Google Legacy" (Infonortics Ltd., 2005), a discussion of Google’s foundation technology and how the company will influence other firms in the post-Google era; "Google Version 2.0: The Calculating Predator" (Infonortics Ltd., 2007), an analysis of Google’s next-generation semantic technology and its computational approach to smart software; and "Google: The Digital Gutenberg" (Infonortics, Ltd. 2009), an explanation of how the Google platform can perform functions for capturing, creating, organizing, assembling, monetizing, and disseminating textual information in a range of formats. Purchase information for these works is posted at http://www.infonortics.com/publications/google/google-trilogy.html.

A video describing the monograph is posted at http://www.youtube.com/watch?v=QcCeLoqgf8E and http://www.arnoldit.com/video.

Intellas Press will publish the eBook. It will be available via amazon.com and from the Intellas web site in May 2010. See http://www.intellas.com for more information. If you want to pre-order a copy of the final monograph, e-mail to benkent2020(at)yahoo(dot)com. The Intellas staff will reply with information about how to order.

About Stephen E. Arnold

Stephen E. Arnold monitors search, content processing, text mining and related topics from his office in Kentucky. He works with colleagues worldwide on a wide range of online and content-related projects. The company's Web site is http://arnoldit.com, and the Beyond Search blog is at http://arnoldit.com/wordpress/.

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