Lyris Helps Marketers Increase ROI with Email, Social and Mobile Marketing

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Webinar to Address How to Use Tri-Messaging to Extend Reach, Create Advocacy and Increase Revenue

Lyris, Inc. today announced an upcoming webinar titled, “Driving ROI with Email, Social and Mobile Marketing.” The proliferation of social media channels and mobile devices has created a shift in the way consumers interact with brands. This evolution means it is more essential than ever for marketers to effectively integrate and execute messages across email, social and mobile channels to engage customers anytime, anywhere. Lyris refers to this practice as “tri-messaging.”
During the webinar, experts from Lyris will share insights on how to successfully integrate email, social and mobile channels using a tri-messaging approach. Additionally attendees will learn how several companies have increased conversions, enhanced customer loyalty and improved results by applying a tri-messaging strategy. For a brief video preview of the webinar, please visit:

WHO:     Presenters: Blaine Mathieu, CMO, Lyris; Erick Mott, community practice leader, Lyris

                Moderator: Jeanniey Mullen, global EVP, CMO, Zinio and VIVmag, and founder and executive chairman at Email Experience Council

WHAT:         Webinar - Driving ROI with Email, Social and Mobile Marketing

WHEN:         Thursday, April 1, at 11:00 a.m. PDT

WHERE:     Visit to register for the webinar

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the hashtag #TriMessaging. Following the webinar, all attendees will receive Lyris Perspectives – a thought-provoking publication that includes more on tri-messaging, its benefits and how to apply it.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit


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