Bodega’s First Virtual Goods Marketplace on Facebook Signs and Integrates Casual Gaming Company,

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Marketplace is the first on Facebook to allow users to buy, trade, and sell virtual goods.

It can change games’ virtual goods from being a walled garden to become an open economy.

Bodega developed and launched a Facebook application called Bodega Shop on March 14, 2010. This marketplace is for virtual goods that are earned from online social games.

Based in Ann Arbor, Bodega has been in development for months. The social gaming industry grew to a $1 billion industry last year. Because of the shifting trend towards social gaming, Bodega will provide a marketplace that never existed before – the marketplace of virtual goods.

Game developers and investors think that the potential of a virtual goods marketplace is strong. 31% of online gamers bought virtual goods last year. Bodega Shop will allow these gamers to sell virtual goods that they do not want anymore, and buy virtual goods that they want.

Investor Bill Laio said, “Virtual goods and currencies are being generated everywhere and millions of hours and dollars are being invested by users. That value needs to find an outlet and Bodega is the place for that to happen.”

Bodega has first mover’s advantage and its API is patent-pending. This is a potentially big barrier to entry for competitions. Led by CEO Mark Sendo and a strong advisory board, Bodega will be able to adapt to user needs quickly because of Silicon Valley programmers presence within the company.

When asked about why he invested in Bodega, Bill Laio stated, “Investing in people is what I do. In the case of Bodega, the CEO, Mark Sendo, caught my eye with his creativity, tenacity, hard work, and vision.”

Bodega signed on on February 25. Mugalon is a game developer that runs a gaming site with the same name. This means that items earned on can be traded for other virtual items at Bodega’s Marketplace for Virtual Goods.

According to Heidingsfeld, Bodega will enhance the online gaming experience: “It can change games’ virtual goods from being a walled garden to become an open economy.”

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