(PRWEB) March 30, 2010
The seven steps every CEO must take now - Digital planning in an easy to understand and quick to read 'how to' book.
Stuart Greenfield, Director of Geenfield Strategic Marketing Consultants
" Finding the time to write a 'how to' book when running a busy consultancy is never easy, but every boardroom I entered I spent most of the time just trying to convince directors to take digital seriously. It was from this I devised my seven step explanation. Now before I am asked to provide a strategic plan I pre-deliver 'Digital Revolution' it normally means huge progress is made even at the first meeting"
The need has never been greater for clarity of thinking and marketing that delivers measurable results. The internet and online marketing is a powerful tool but it must be seen as just part of your marketing mix.
The creative idea is as important as ever and being able to deliver this to your target audience and change their behaviour is more challenging today than it has ever been.
So is it marketing as usual or are the laws of supply and demand and communications being fundamentally challenged?
These questions and more are discussed in Stuart Greenfield's new book Digital Revolution. This is part of the CEO Success Series written by Stuart Greenfield which provides a range of easy to read, information packed guides on challenges facing leaders and entrepreneurs today.
Digital Revolution is available as a free down load to any CEO, Managing Director, Chairman, company director or marketing executive who registers on the http://www.Greenfield.co.uk web site. Printed copies are availble on request prices at £9 including postage and packaging. Multiple copies for your marketing and management team are available at bulk discount.
For the ultimate Digital Marketing Master class Stuart Greenfield is available for private presentations and workshops where he will focus on your real issues and provide instant insights and recommendations. Prices for a full day presentation and workshop start at just £2,000 plus VAT and current availbility is within 3 weeks from booking.
Stuart Greenfield has over 20years experience in the marketing of high technology and IT products as well being one of the pioneers of CMS and digital tools. His consultancy was responsible for the launch of the first Fujifilm digital camera in the UK and the creation of over 200 web resources over the last 12 years.