New World Collaborative Follows TOMS Shoes with a One for One Website Initiative Three Nonprofits Compete for Free Website

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Proclaiming that a website is as essential to business today as a pair of shoes are for a child, New World Collaborative in Sarasota, Florida launches One for One website initiative and vow to build a website for a non-profit community organization for every corporate site built. Kick-off with Three Local Not-For-Profits Competing for a Free Website - Winner will be Announced at Lotus Boutique in Downtown Sarasota at One for One event on Saturday, April 17

We are honored that we can highlight three exceptional organizations that do so much for our community

New World Collaborative, founded by three digital marketing professionals and their companies, is launching its One for One Website Initiative to build a free website for a not-for-profit for every corporate client website they develop. This generous commitment to the community follows in the footsteps of the highly-publicized mission of Blake Mycoskie, founder of TOMS

New World Collaborative has selected three not-for-profit organizations that provide basic human services which also are in need of a search engine friendly website that they can modify through content management and an integrated blog. Each of the three organizations are featured on the New World website where their supporters and the general public can cast their vote for the organization they wish to receive the website “make-over” and watch the competition as it heats up.

The three organizations selected are Every Child, Inc. , Mothers Helping Mothers, and Second Chance Last Opportunity. “We are honored that we can highlight three exceptional organizations that do so much for our community,” says New World Collaborative co-founder Gayle Williams of Vision PR & Marketing. “We’ll have one grand winner, but we hope that when we are done everyone will know of their good work and their support will be multiplied.”

On Saturday, April 17 from 10 am to 3 pm all three organizations will be highlighted at downtown Sarasota’s Lotus Boutique (1451 Main Street) where there will be TOMS Shoes for sale. Visitors to the store have an opportunity to purchase a pair of TOMS shoes and give back to the community twofold. By purchasing a pair of TOMS Shoes, each person will know a pair of new shoes has gone to a child in need. They will also be given a Power Ticket (worth 5 votes) to cast in favor of their chosen not-for-profit. At 3 pm votes will be tallied and the winning organization will be announced.

TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they're all about. The TOMS One for One business model transforms customers into benefactors, which allows TOMS to grow a truly sustainable business rather than depending on fundraising for support.

“TOMS Shoes is a real inspiration and we couldn’t wait to put this One for One Website program into place because in this new world of marketing, a highly functional, visible and results oriented website is as essential as a pair shoes,” says New World co-founder Gabriel Marguglio of Destiny Technologies.

As part of TOMS Shoes “Style Your Soul” project, downtown screenprinting shop, Clothesline and local artists will be there decorating your shoes for an additional benefit and special treat for your tootsies. TOMS takes it one step further asking “How do you express your individuality?” Your own design could end up as part of a real TOMS limited edition shoe and sold on if you submit it for their Style Your Soul contest promoted at TOMS and TeenVogue will select 10 finalists, and then it’s up to you to pick the winner. The contest will run through the submission deadline on April 30, 2010.

“This is an exciting collaborative effort working with Wendy Getchell of Lotus and TOMS Shoes to raise awareness of how we can all make a difference in the world with the choices we make every day,” says co-founder Elizabeth Blair of Webjunkees. “We hope everyone will come out and show their support.”

About New World Collaborative – Founded by three marketing/PR/web development experts, each heading their own company, New World Collaborative came into being from the belief that collaboration among professionals on behalf of our clients and the community at large was the highest order of business. Using the most current, most effective and most efficient strategies in this new digital world with streamlined operations, members of New World Collaborative offer clients the cost efficiency of a team of senior experts in marketing, PR, web development, Search Engine Optimization(SEO) and social media. Collectively, we determine the most effective strategies based on each client’s budget and goals, not big overhead. Our community service is to empower our clients with the knowledge and tools to flourish and most importantly track the results of their programs in a meaningful way.

New World Collaborative Co-Founders: Elizabeth Blair/Webjunkees, Gabriel Marguglio/Destiny Technologies, and Gayle Williams/ Vision PR & Marketing.


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