Reputy Offers Iconix® Solution to European Companies and End Users - Enables More Productive Online Experience for Recipients of Email

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Iconix, Inc. Announced Today That Reputy, the Leading Email Deliverability Company in the Netherlands, Has Been Authorized to Offer the Iconix® Truemark® Service to Provide Email Recipients with an Improved Email Experience. The Iconix Service Marks Legitimate Messages with the Sender's Logo, Allowing Recipients to Quickly Find What They Want in a Cluttered Inbox and Not Be Tricked into Opening Fake Messages.

ICONIX, Inc. the industry leader in visual email solutions, announced today that Reputy, the leading email deliverability and online trust company in the Netherlands, has been authorized to offer the Iconix® Truemark® service in order to provide email recipients with an improved email experience. Using the Iconix service, which marks legitimate email messages with the sender’s logo, email recipients can quickly find what they want in the cluttered inbox. Recipients can also avoid being tricked into opening fake email that pretends to be from legitimate senders. Beginning immediately, Reputy will provide the Iconix solution to its customers, and will offer the Iconix plug-in, which works with most major email programs, to end users.

Email users receive a torrent of email, which is confirmed by industry research that estimates the average consumer receives 290 messages per week. Messages include crucial information such as bank alerts and electronic billing, as well as legitimate marketing messages and social correspondence. While leading-edge reputation and email deliverability solutions, such as those offered by Reputy, can help optimize online trust, the number of legitimate messages remains overwhelming and is growing. Consumers need a way to easily navigate their inboxes.

“We have seen many tools to improve the inbox,” said Casper Schoute of Reputy. “As was recently reported in the 2010 Messaging Anti-Abuse Working Group (MAAWG) Email Security Awareness and Usage Report, knowing the identity of the sender is the most important factor in determining whether to engage with email messages. Using the Iconix solution, when email recipients look at their inbox, they will be able to instantly find what they want by looking for the logo of the business.” "The growing volume of email continues to be a problem for all users,” said Bill Ames, vice president of sales for ICONIX. "We’re proud to appoint Reputy to represent us and help create a better email experience for all parties involved."

About Reputy

Reputy is Europe’s first Delivery Service Provider, an organization experienced in optimizing transactional and commercial email deliverability. Through Reputy’s Managed Deliverability Service, businesses realize enhanced Trust, Click Through and Turnover. While reputation management is closely associated with this activity, it is a very complex area of expertise in its own right where specific solutions and techniques apply.. Our deliverability and online trust specialists will be delighted to discuss the best way of improving your organization’s reputation as a sender and optimizing your deliverability.

About ICONIX, Inc.

ICONIX, Inc. is the leading provider of trusted email identification solutions. ICONIX provides the industry's first visual eMail ID solution for businesses and consumers. The patented Iconix® solution enables consumers to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. The Iconix® Truemark® service is the only standards-based visual authentication solution that works across various email platforms. For more information, visit
Iconix, Truemark, the Iconix logo and the Check-lock icon are registered trademarks in the United States and Iconix, Check-lock, the Iconix logo, the Iconix enabled logo, and the Check-lock icon are trademarks or service marks of ICONIX, Inc.


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