Full Breadth of Serverside Group’s Patent Portfolio Emerges with Second Patent

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Global technology provider, Serverside Group, has been given notice of acceptance of a second patent. The allowed patent is directed at an underlying technology for producing customized financial payment cards. This second patent is part of a family applied for in major jurisdictions around the world and has been accepted first by the New Zealand Patent Office.

Serverside Group, the innovator in digital card customization and production, continues to invest heavily in innovation and IP protection

The second patent is very significant. It confirms that our patent portfolio extends far beyond the surface card design technology into the entire digital production of customized payment cards.

Global technology provider, Serverside Group, has been given notice of acceptance of a second patent. The allowed patent is directed at an underlying technology for producing customized financial payment cards. This second patent is part of a family applied for in major jurisdictions around the world and has been accepted first by the New Zealand Patent Office.

This follows the first patent family (already granted in Europe, Australia, India and New Zealand, and pending in the United States and other major jurisdictions) centred on the core Serverside technology that enables a cardholder to design a financial payment card via an online manipulation tool.

The latest patent filing (26 February 2010 — Patent No. 573835) applies to the broader digital production of customized financial payment cards: the movement of the chosen image from card designer to payment card to cardholder.

Serverside Group, the innovator in digital card customization and production, continues to invest heavily in innovation and IP protection with a view to consolidating an already commanding position as a card customization specialist, from digital card design, production and partner management right through the value chain to digital card manufacture on demand.

The notice of acceptance on the second patent comes at a time when issuers globally continue to experience strong ROI on the back of card customization programs, which blend seamlessly with the rapidly evolving online and mobile environments. A video case study of an issuer that generated an additional US$45 per card per year through increased transactions resulting from a Serverside card customization program can be found at http://www.serversidegroup.com.

Adam Elgar, President, Serverside Group, commented:
“The second patent is very significant. It confirms that our patent portfolio extends far beyond the surface card design technology into the entire digital production of customized payment cards. The strength of the portfolio lies in its density and breadth, from the front-end designer to the back-end reconciliation and marketing of customized payment cards. As the market innovator, we were able to understand early the various inventions that together form the card customization offering and file for the intellectual property rights that give our clients the protection they need to invest with confidence. We believe this latest grant will trigger similar patent grants in other major jurisdictions and are continuing to focus on the remainder of our patent applications. Since day one, we have placed a huge emphasis on investing in our IP and this decision by the New Zealand Patent Office once again justifies our strategy.”

About Serverside:
Founded in 2003, Serverside Group is the global technology leader in digital card design and a provider of innovative software solutions to issuers, personalization bureaus and card manufacturers.

Serverside has built a market-leading position by running more than 1,000 card programs through its network of approximately 200 card issuers in 23 countries. Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ, BMW, KBC, Fortis, Eurobank, First National Bank Omaha and Heritage Building Society. Serverside Group is headquartered in London and has offices in New York, Chicago and Auckland. Visit http://www.serversidegroup.com.

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Dominic Hiatt
Rhizome PR
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