Analytics Evangelist at Google and Best Selling Author Avinash Kaushik to deliver Keynote at eMetrics Marketing Optimization Summit Toronto, April 8th

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The Toronto eMetrics Marketing Optimization Summit welcomes Avinash Kaushik, bestselling author of Web Analytics an Hour a Day and Web Analytics 2.0 as a Keynote presenter on April 8th. Avinash shares specific strategies you can use to truly measure what impact your search and social strategies are having. How to avoid the cute, how to focus on the truly important, and how to use qualitative and quantitative approaches to change your business practices.

Avinash Kaushik

If you think analytics and measuring online marketing is dull, then you haven’t seen Avinash Kaushik present

The Toronto eMetrics Marketing Optimization Summit welcomes Avinash Kaushik, bestselling author of Web Analytics an Hour a Day and Web Analytics 2.0 as a Keynote presenter on April 8th.

“If you think analytics and measuring online marketing is dull, then you haven’t seen Avinash Kaushik present,” says Mike Sukmanowsky, Manager, Digital Analytics at Rogers Media and Advisor to eMetrics. “Avinash not only makes complex ideas simple, his real brilliance is his ability to teach with humour. He allows us to laugh at ourselves, while learning how to become better online marketers and analysts,” says Andrea Hadley, Conference Director.

In this Keynote, Avinash shares specific strategies you can use to truly measure what impact your search and social strategies are having. How to avoid the cute, how to focus on the truly important, and how to use qualitative and quantitative approaches to change your business practices.

Measuring and improving the value of Social, Search and Mobile Marketing are key areas of focus for this year’s Summit with over forty sessions focused on the processes, tools and techniques that improve online marketing, communications and business results.

Several hundred marketers, analysts and technology executives are expected to convene at the third annual Toronto Summit, diving deep into sessions, training and workshops. Top executives from Expedia, MTV, Cisco, Microsoft, RBC and other well known brands will share their experiences, knowledge and proven methods:

Summit tracks include:
1.    Marketing Optimization for E-marketing Management
2.    Acquisition Optimization
3.    Conversion Optimization
4.    Emerging Media, Metrics and Technology

Preconference Workshops April 6 and 7th: Those new to web analytics can get up to speed with an Introduction to Web Analytics workshop developed by the Web Analytics Association (WAA). Those managing analytics and business intelligence can advance their web analytics maturity by following the Road Map to Online Analytics Success; while managers from marketing and IT have an opportunity to dive deep into Google Analytics training; and ecommerce and website managers can take a crash course in Landing Page Optimization .

About the eMetrics Toronto Advisory Board: The eMetrics Marketing Optimization Summit is chaired by Jim Sterne, conference founder and Chairman of the WAA. Conference Director is Andrea Hadley, Canadian web marketing veteran and WAA Education co-Chair. The advisory board is comprised of the best and brightest in the marketing optimization field, including Alex Langshur president of the WAA and president and co-founder of PublicInsite; Stephane Hamel, Director of the WAA, educator, blogger and consultant with Immeria.net; June Li, managing director of ClickInsight; Mike Sukmanowsky, Manager, Digital Analytics, Rogers Media; Jacques Warren president and founder of WAO Marketing Inc; Sionne Roberts, General Manager, Visability (a division of IT World Canada Inc); Kelly Kubrick, founder and president of Online Authority; Marco Bailetti, Sapient Technology; Patrick Glinski, Senior Strategist, Experience Architect, Idea Couture.

About the eMetrics Marketing Optimization Summit
Entering its ninth year, the eMetrics Marketing Optimization Summit consistently delivers insight on how to increase marketing ROI through optimization of campaigns, communications, content, the overall customer experience and satisfaction. The global conference series is recognized as the premier event for improving results of your digital marketing investment.

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Andrea Hadley
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