Following the acquisition of a 68% stake in Guava Group, the merger of our two teams in the UK is an excellent opportunity for both our respective clients and staff to benefit from each other's expertise, tools and know-how. It is also a clear signal that NetBooster is serious about integrating operationally and extracting synergies with Guava.
Cornwall, UK (PRWEB) March 31, 2010
Digital marketing specialists NetBooster and Guava A/S have announced the decision to unite the operations of their respective UK businesses under the Guava brand.
The combined business will employ 50 people across offices in London, Cornwall and Berkshire, enhancing its ability to serve UK and international clients across the entire spectrum of online marketing services.
Nils Carlsson, Guava Group CEO, said: "We are very excited about the opportunity to merge both of our businesses as it will be a positive move for both Guava and NetBooster. NetBooster will benefit from Guava's strong structure and excellent reputation in the market, while on Guava's side a closer relationship to NetBooster will put us in a strong position to service and win international projects Guava will also get some large international client accounts from NetBooster UK and be able to expand offerings in areas such as affiliation and Display Advertising."
Pascal Chevalier, Chairman and CEO of NetBooster Group, added: "Following the acquisition of a 68% stake in Guava Group, the merger of our two teams in the UK is an excellent opportunity for both our respective clients and staff to benefit from each other's expertise, tools and know-how. It is also a clear signal that NetBooster is serious about integrating operationally and extracting synergies with Guava."
The final terms of the transaction will be finalised in the coming weeks and will take the form of an acquisition by Guava UK of NetBooster UK Limited.
Initiated in 2009, the strategic alliance between NetBooster and Guava results from a shared industrial vision. The clear objective is to better serve both sets of customers as a result of:
- Complementary geographical presence providing unparallel coverage in Europe
- Combined access to a pool of over 400 online marketing specialists in nine European countries
- Deeper and complementary technology tools and technical platforms
Guava and NetBooster are both leading interactive agencies with strong market share in Northern Europe (Scandinavia and United Kingdom) in the case of Guava and Southern Europe (France, Italy, Spain) in the case of NetBooster. Both companies offer expert advice across all areas of online marketing including: Online Marketing Consulting, Search Engine Optimisation, Media Advisory and Buying, Web Design, Affiliate Marketing Management and CRM Datamining.
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Guava is a fresh thinking, digital marketing agency specialising in Search Marketing, Web Development, SEO, and PPC in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Argos and The Royal Mail.