Santa Barbara, CA (PRWEB) March 30, 2010
Greenopia today updated its extensive green beverage ratings research project published last year on its popular website, http://www.greenopia.com . The study highlights which soda, juice, and energy drink brands are the greenest.
The most eco-friendly beverages widely available to Americans are varieties bottled by Honest Tea of Bethesda, MD. Honest Tea was the only mass-distributed, retail beverage to earn the coveted Greenopia 4-Leaf Rating. Rounding out the top 3 were Steaz and Santa Cruz Organic Sodas.
"We are thrilled to be included again in Greenopia's Green Beverage Guide," said Eric Schnell, Co-founder of Steaz. "As a company, we are committed to producing the best tasting, organic beverages on the planet while inspiring, educating, and empowering our customers and community through our commitment to organics, Fair Trade, and proactive environmentalism. Greenopia's recognition of our efforts to continually reduce our environmental impact means so much to our team and is another step forward in building a healthier world."
The beverage ratings project used Greenopia's popular 4-Leaf rating system to disclose the environmental impact and health-effect characteristics of 23 of America's most popular mass-market beverages. This was an independent study conducted by Greenopia's Research Staff using an extensive list of test criteria including beverage container, ingredient analysis including product toxicity, supply chain, sustainability reporting, green building design initiatives, and history of environmental violations. The criteria data were gathered, calculated, and analyzed using Greenopia's proprietary lifecycle eco-cost methodology.
Sales leaders Coke scored a 2-Leaf Rating while competitor Pepsi earned a Greenopia 1-Leaf Rating. What is interesting are the distinct ways each major beverage has approached sustainability. Coke seems to be focusing on its supply chain and packaging, whereas Pepsi is strongest in its logistics. By contrast, Dr. Pepper scored a zero Greenopia Leaf Rating.
“The beverage industry is fascinating because its one of the rare examples where the major brands have a distinct advantage environmentally,” said Doug Mazeffa, Greenopia’s Research Director. “For the most part, major brands like Coke and Pepsi are the only ones who have access to special resource saving technologies and can afford to research and implement greener containers.”
The beverage ratings are available online for free. Greenopia provides its award-winning research metrics and information to green businesses and merchants allowing them to reach green consumers using a range of targeted marketing methods.
About Greenopia: The leading online directory for green, sustainable and socially conscious, daily purchase decisions. Greenopia provides the market's only independent, scientific-based rating methodology for green services and products. To find out more, please visit http://www.greenopia.com.