New York, NY (PRWEB) March 31, 2010
PerformLine, an online ad verification company, features screen capture technology in PerformMatch™, the only campaign verification platform that verifies display, email and lead generation in-market. This broadest-reaching platform provides full transparency into where and how ad creative is appearing.
The PerformMatch™ technology automatically generates an Impression Detail Page of every ad impression by capturing and then analyzing the referring creative and publisher page. Screen captures are rendered in near real-time and made visible to the advertiser or agency. The ad environment is contextually analyzed to ensure ad networks and publishers are delivering on advertisers rules specified in their insertion order including; categorization of page content, geo-targeting, keywords, and regulatory compliance guidelines for their given vertical.
At the recent Ad Verification Day hosted by the IAB, PerformLine was identified as one of only two ad verification companies able to provide this imperative part of the verification process. Screenshots are invaluable in empowering advertisers and publishers to discuss the data in a like manner. Rather than simply stating where and when the fraud occurs, all parties are able to see the possible compromises to their ad buys and take corrective measures.
"The PerformMatch™ platform allows publishers to have an apples-to-apples discussion with the advertisers," said Alex Baydin, PerformLine CEO. "The ability to discuss the same data removes any possible conflict between the two parties. Our screen capture technology ensures that the verification space will no longer be based on questionable accuracy."
PerformMatch™ technology captures an auditable trail of screenshots from lead generation pages to display ad pages. Problematic pages, derived from our proprietary quality score, are flagged for review and the data is made actionable via an intuitive user interface. Leading education and insurance companies rely on PerformMatch™ to keep their traffic sources compliant with FTC marketing guidelines and ensure higher lead quality.