San Francisco, CA (PRWEB) March 31, 2010
MediaMelon, Inc., (http://www.mediamelon.com) the leading provider of media delivery cloud services launched the MediaCloud Routing & Analytics Service enabling global Datacenters and ISPs to provide content delivery services to their customers utilizing existing infrastructure. Based on MediaMelon’s patented ‘User Experience’ routing and multi-source delivery technology, the service selects best delivery source from a multi-provider cloud based on actual performance of the viewers device and connection.
Datacenter providers and ISPs utilizing MediaCloud can offer advanced media delivery to the marketplace in two ways. First, they can provide services directly to their customers, while seamlessly integrating delivery nodes on other networks to reach users outside of their network footprint. Second, they can add underutilized resources to the MediaMelon Direct service and be paid for any traffic that they deliver.
As Datacenters & ISPs push to provide a full suite of cloud services for their customers, the MediaMelon technology provides performance and analytics that go well beyond today’s CDNs, at a fraction of the capital expense. The service also provides value added services like instream advertising, CMS, and ability to deliver to set top boxes and other connected devices.
MediaCloud is more scalable and provides better performance than existing solutions because it can dynamically adapt to changing traffic patterns and re-route traffic to the best performing sources for a user at any given point in time. This is especially important for video, as seamless viewing experience is critical to monetization. Additionally, new releases of popular content frequently result in a sudden surge in demand that can degrade CDN performance and end user experience. MediaMelon solves this issue while giving MediaCloud customers un-paralleled visibility into user experience and network performance.
Several facilities-based service providers, as well as over a dozen media companies are actively participating in this service. Mikael Buxton, founder of Play3-live, a customer of the service, said, “We have a global audience, and thanks to the MediaMelon solution, we quite seamlessly moved from delivering videos from a single CDN to their distributed delivery system utilizing ISP nodes that are closer to the last mile. The benefits have been twofold: the Performance of our video is better for ALL users, and our bottom line has improved as MediaMelon has reduced our costs. ”
“We are very excited to be enabling Datacenters and ISPs to offer the next generation media delivery infrastructure”, said Kumar Subramanian, CEO of MediaMelon, “MediaCloud is perfect for increasing the performance, scalability, and monetization of online video delivery both to PCs, set top boxes, and smartphones. The underlying technology allows analytics, performance, and advertising solutions previously unavailable.”
About MediaMelon Inc.
MediaMelon (http://www.mediamelon.com) is the leading provider of cloud based media delivery solutions, enabling the next generation media delivery cloud for the Zettabyte video world. MediaMelon operates a cloud-based service, called an 'overlay network', which optimizes delivery of media across various delivery sources – combining transit networks, origin servers and Content Delivery Networks. Our customers are:
- media companies, who use us to manage and improve video delivery performance, reduce delivery costs, and gain the richest analytics on user experience and delivery source performance.
- hosting companies, telcos and regional ISPs, who use us to capture delivery revenues, and to offer higher-layer delivery services to their customers.
MediaMelon services are based on patented multi-source delivery and ‘User Experience’ routing technologies, and will be a critical part of the next generation Internet infrastructure.