Tony Mujic, Black Rooster Consulting,"Revenue generation, risk mitigation and customer retention are at the forefront of Financial Services' focus".
New York, NY (PRWEB) March 31, 2010
Black Rooster Consulting, with the recent addition of Tony Mujic, who is dedicated to supporting the financial services sector, is extremely pleased to announce the sales channel alignment between Black Rooster Consulting and analytics and behavioral trigger leader, Conclusive Marketing.
According to Tony Mujic, Black Rooster Consulting, “Revenue generation, risk mitigation and customer retention” are at the forefront of every one’s mind in the financial services arena. The BE[T]SY™ platform offered by Conclusive is at the leading edge of using pure analytical data, with vast transaction volume and through behavioral triggers, pushing them to assigned individuals and teams for action.”
BE[T]SY, a Behavioral Trigger System, is a Software as a Service (SaaS) release of Conclusive’s current Event Driven Marketing (EDM) Solution that offers financial institutions the ability to analyze and predict customer behavior. By looking for inconsistencies and unusual behaviors in customer transactional activity and data, BE[T}SY can pinpoint opportunities for up-sell and cross-sell programs that might have gone undetected. In addition, BE[T]SY offers unique programs that focus on reducing customer attrition, mitigating credit risk to financial institutions and providing reporting for transparency to the bank’s daily transaction activities. Stephanie Reese, a Conclusive Marketing executive added, “We see BE[T]SY as the tool whereby smaller banks can acquire the means to directly compete with larger banks. In these days of dwindling bank confidence, BE[T]SY produces the stickiness needed for immediate touches which translate into deeper relationship building. Our unique portal allows interaction with business metrics & ability to discover, follow-up and manage hot opportunities successfully. Tony’s experience at Chase, Bank of America, Wachovia/Wells Fargo and SunTrust makes him perfectly suited to convey the tool and value of both retail and consumer banking customers.”
To learn more, Tony can be reached at 407.701.0146 or via the Black Rooster Consulting website: (http://www.blackroosterconsulting.com)
Stephanie can be reached at 704.887.5600 or stephanie.reese(at)conclusivemarketing(dot)com