This is a great way for the community to come out and support a local non-profit in our area and try something new in the process.
SACRAMENTO, CA (Vocus) March 31, 2010
Smashburger, the fast-casual “better burger” restaurant, is jumping right in to support local community efforts by partnering with Sacramento Food Bank & Family Services (SFBFS). From April 10-16, 2010 Smashburger in Citrus Heights, 5500 Sunrise Blvd., will donate $1 from each sale of its new NorCal Smashburger to SFBFS to support the organization’s mission to help area residents in need.
The NorCal Smashburger was developed exclusively for the Northern California region and debuts on March 31, 2010 with the opening of the first Northern California location in Citrus Heights. The NorCal Smashburger features brie cheese, applewood smoked bacon, sliced balsamic-marinated tomatoes, grilled onions, lettuce and mayo on a sourdough bun.
Named for the cooking method used to create the perfect burger, Smashburgers start at $3.99 and are a one-fourth, one-third or half-pound ball of 100-percent-fresh, not frozen, Certified Angus Beef smashed on a flat grill to sear in all the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.
Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.
“Sacramento Food Bank & Family Services provides a wonderful service to the Sacramento area and Smashburger is happy to be able to provide an additional fundraising opportunity for the organization,” says Joint Venture Partner and Smashburger Senior Vice President of Franchising, Doug Branigan. “This is a great way for the community to come out and support a local non-profit in our area and try something new in the process.”
“Sacramento Food Bank & Family Services is excited to partner with Smashburger for this week-long fundraising event,” says Kelly Siefkin, Communication and Development Director, SFBFS. “The Sacramento area is in need of our services now more than ever. We appreciate this type of involvement with a new business in our region, and we also appreciate the support from the Sacramento public.”
Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 275 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. To learn more, visit http://www.smashburger.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.
About Sacramento Food Bank & Family Services
Sacramento Food Bank & Family Services, a local non-profit organization, serving families and individuals in need, was founded in 1976. Over time, SFBFS expanded to meet growing needs and now offers nine diverse programs at two facilities in Sacramento. A staff of 35 employees and several thousand volunteers accomplish SFBFS’ mission of assisting those in need by alleviating their immediate pain and problems and by moving them toward self-sufficiency and financial independence. Additional SFBFS information is available online at http://www.sacramentofoodbank.org.
Jana Sanders Perry